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Very Gentle Introduction to Quantitative Evaluation

Methods For Change

Tuesday, 5 September 2017 from 09:30 to 12:30 (BST)

Very Gentle Introduction to Quantitative Evaluation

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About This Workshop

This workshop will introduce you to the fundamentals of using quantitative methods for evaluation. You will learn how to design your evaluation to collect the right information when evaluating your project, programme, research or activity.

The workshop addresses the following points:

  • Foundations for good quantitative evaluation
  • Introduction to the quantitative evaluation toolkit: questionnaires, experiments, structured observation and quantifying open-ended data
  • Obtaining a representative sample for your evaluation
  • Confirming that your quantitative evaluation plan is realistic


By the end of this workshop, you will be able to identify the expected outcomes for a programme or activity in a way that enables subsequent evaluation, determine what your evaluation options are, and choose the best one for you.



Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick. 

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Research Methods
Impact Evaluation
Survey Design
Qualitative Methods
Quantitative Methods

Benjamin K. Smith University of California Communication Researcher

Benjamin Smith is a researcher at the University of California-Santa Barbara's Department of Communication and Orfalea Center for Global & International Studies. He is an experienced social research expert, specialising in quantitative methods, marketing and market research. He has consulted as a statistics expert on numerous evaluations including the Manchester Science Festival in the UK.

His recent research has focused on quantitative research methodology in the context of big data and public attitudes measurement, including publications in journals such as Public Understanding of Science and Public Opinion Quarterly. His previous degrees are in communication and public relations. While broadly focused on public opinion and mass media, Benjamin's research has covered a wide variety of theoretical and contextual ground. His research has ranged from developing a synthesized model for predicting U.S. elections, based in part on Wikipedia page views, to a critical review of the UK's 2015 Public Attitudes to Science survey. In addition to his ongoing research related to science and political communication, Benjamin currently leads the Media Constructions of Terrorism project at the Orfalea Center, exploring the media's role in constructing public understandings of terrorism and extremism.

Latent Variable Modeling
Mixture Modeling
Content Analysis
Survey & Experimental Design
Public Opinion
Network Analysis
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Standard, including businesses £120
University Staff£96
Charities & unaffiliated individuals£78
Concessionary (students & unemployed£48

Do you have questions about Very Gentle Introduction to Quantitative Evaluation? Contact Methods For Change

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When & Where

citizenM London Bankside hotel
20 Lavington Street
SE1 0NZ London
United Kingdom

Tuesday, 5 September 2017 from 09:30 to 12:30 (BST)

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Methods For Change

Guiding you on state of the art research techniques

Methods for Change is a series of practitioner focused workshops designed to guide you and your organisation on the best evaluation and research techniques and ideas available. These sessions will empower you and your organisation to become more effective at gathering and getting the most out of your data.

Workshops cover a range of evaluation tools and techniques for data collection and analysis, focusing on different sectors with invited expert speakers and facilitators. All of this is aimed at helping to provide resources and support to enable better quality evaluation and research to improve services and practices.

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Very Gentle Introduction to Quantitative Evaluation
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