The aim of this training is to introduce you to the main concepts and best practices of digital marketing for the travel industry. Each aspect should allow you to develop a knowledge base of online marketing tools that you can use when promoting your travel services and packages. From designing achievable digital marketing objectives to learning how to spot opportunities to increasing your website visibility, each element will ask you to think about different situations for your potential customers online.
- Apply Principles of Digital Marketing
- Understand key concepts in the online travel landscape
- Evaluate the travel market potential for your online positioning
- Create a digital marketing plan
- Website site structure and navigation
- Optimise your website
- Use website metrics
- Map the user experience
