Week 2 - Designing Content for your Target Audience Part 1

Content is a key piece on the online jigsaw today. Faced with so many interruptions consumers will only engage with the best, most relevant and creative forms of content shared online. This training will demonstrate the benefits of investing in quality, how to decide which content to use on various platforms and give you key tools to create and measure the success of your content.

• What is content marketing?
• How to conduct a content audit
• Stages of Content - The Customer Journey
• Creating your content calendar
• Creating benchmarks for your content
• Types of Content to Use