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Why Stories Can Give Your Business That Spark - NovaUCD Start up Series #3

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NovaUCD

University College Dublin (Off Foster's Avenue)

#Startups #GrowandScale

D04 V2P1 Belfield

Ireland

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Why Stories Can Give Your Business That Spark

Stories can help solve your business problems…. specifically around customer engagement and even staff buy-ins for in-house projects

This presentation is being delivered by Brian Mac Intyre, who has spent three decades working as a storyteller in various forms.

How stories work?

We'll look at...

  • How stories work, why we tell them and why they’re among the most persuasive forms of communication around.

  • The neuroscience of what happens to your brain while listening to stories, and the three chemicals that have a crucial role to play in this regard.

  • The shape of stories, the role of emotion, themes and a handful of other elements that make for great content marketing and ads that truly connect with customers.

Brian Mac Intyre

Brian has been a reporter and sub-editor at the Irish Press, Sunday Tribune, The Irish Times, Irish Daily Mail, Irish Independent, Sunday Independent, the Irish Sun and The Sunday Business Post. He also lived in the United States for 12 years and while there worked for The Associated Press in Little Rock, Arkansas and The Salt Lake Tribune in Utah.

He has also written radio scripts for some of Ireland’s top broadcasters including Pat Kenny and Mary Wilson, while working at RTE, as well as reporting from the 2008 US Presidential Race for the station.

He later retrained to become an immersive content writer, digital storyteller and investor pitching coach after securing an MA in Screenwriting (Distinction).

Brian then went on to become a corporate trainer, pitching coach and content marketer with his consultancy firm StoriesforBiz.com

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NovaUCD

University College Dublin (Off Foster's Avenue)

#Startups #GrowandScale

D04 V2P1 Belfield

Ireland

View Map

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