€13.85

Workshop: How to Create a Killer Marketing Strategy & Plan

Actions and Detail Panel

€13.85

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Event description
If you can nail your Marketing Mix you can make the change in consumer behaviour that will drive your sales.

About this event

Your Marketing Strategy is a key to building a successful food or drink business. If you understand the market and the opportunity and turn it into a clear and focused Plan it provides a framework for everything you do - from how to communicate and position yourself, to what categories and pricing will work for you.

Our brand-growth guru has helped numerous food companies to scale and drive profitable growth (including Strong Roots, Gü, The Coconut Collaborative and Nestlé) and she will give you the tools and inspiration to grow your business too.

Find out...

  • How to define your brand ambition
  • Where to play (your Blue Ocean opportunity)
  • How to win that space
  • What you need to do
  • How to do it right, on time and on budget

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About the Presenter

Fiona Fitzpatrick, Brand Growth Heroes

Fiona Fitzpatrick is the host of the Brand Growth Heroes Podcast, which uncovers the fascinating stories of game changing scale up brands. Her day job is being a strategy consultant for CPG businesses that are scaling up, training, lecturing and mentoring founders. Fiona has spent 20+years working for blue-chip CPG & global consulting firms including Gu, Nestle UK and Chobani.


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About The Bia Innovator Campus

Bia Innovator Campus is Ireland's newest multi-strand food and beverage incubation, scaling and innovation infrastructure, including food production units, co-working innovation kitchens, and scaling and growth support services of NPD, sustainability and trade development. Based in Athenry, within 3 years, they are going to support the creation of 360 jobs in 40+ businesses.

About Bread & Jam

Bread & Jam launched in the UK in 2016 and they are the organisers of the UK’s biggest food & drink founders festival, bringing together thousands of the most ambitious, fast growing emerging food & drink brands to network and share industry insights.

Bread & Jam Ireland is a new Irish community and learning forum for food and drink entrepreneurs. Supported by Enterprise Ireland, they are launching a programme of virtual and real life events for 2022 focused on bringing together a vibrant community of Irish food & drink brands to network and be inspired by each other.

Don't forget to join Bread & Jam's collaborative Facebook Group the FoodHub Ireland where you can get support and advice from fellow entrepreneurs.

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Date and time

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Online event

Refund policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Organizer Bread & Jam Ireland

Organizer of Workshop: How to Create a Killer Marketing Strategy & Plan

Bread & Jam Ireland supports emerging food and drink brands in Ireland to launch, scale and grow their business. We offer expert advice and training, peer support and unique networking opportunities. Powered by BIA Innovator Campus - www.biainnovatorcampus.ie

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