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TCD STAFF ONLY Writing for the Web Understand the issues involved in making online writing accessible to all readers Understand how users

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TCD STAFF ONLY

Writing for the Web 

Pre-course Work: To help us to understand your objectives for this training, please complete our online questionnaire – by 20 May (if possible). For further information see this website: https://www.tcd.ie/hr/learning-and-development/professional-skills/

Overview

This workshop is for anyone who writes or edits web content. It’s a useful refresher for experienced writers and will provide a solid foundation for anyone who is new to writing web content.

Writing for the web is very different from other types of writing, mainly because online readers access information differently. According to research, almost 80% of users scan the page instead of reading word for word – and you only have a few seconds to capture users’ attention.

During this highly practical workshop, you’ll learn how to apply international research to create web content that is clear, concise, well-structured, accessible and user-friendly. You’ll also have the opportunity to work on real-life examples, in small breakout groups.

.On completion of this workshop, you will:

  • Feel confident you can create user-focused content for your website
  • Have the skills to plan and write web pages which achieve their objectives
  • Understand how to make online writing accessible to all readers
  • Be able to write in plain professional English (to convey information quickly, clearly and concisely).

Topics covered include:

• Planning: How to create an effective brief, plan a user-focused webpage and build a quick first draft

• Writing: Use language, layout and links to create content that engages its target users

• Use a readability test

• Write in a clear, concise, accessible style and tone of voice

• Ensure content is in a logical order and easy to scan

• Help users to navigate and find what they need

This workshop is delivered by Sarah Marriott and director of Plain English Ireland. Her experience includes:

  • Irish Times journalist (writer and sub-editor)
  • Lecturer on MA in Journalism at Dublin Institute of Technology
  • Lecturer at Digital Marketing Institute
  • Teacher of English as a foreign language
  • Author of Common Errors in Written English (Chambers, 1992)

 Notes

 Approval for Attendance: Please note that your manager needs to be aware of any planned absence from your area, please discuss with your manager/head of school in advance of booking.

Data Protection legislation, specifically the EU General Data Protection Regulation and Data Protection Acts 1988-2018, safeguards the privacy rights of individuals in relation to the processing of personal data. The data collected in this instance will be processed for the stated purposes only and deleted when no longer required. For further information on data protection compliance at Trinity College please see https://www.tcd.ie/dataprotection/

 

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