Writing for the Web - HR Professional Skills Programme (30 Nov 20)

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TCD STAFF ONLY Writing for the Web Understand the issues involved in making online writing accessible to all readers Understand how users

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Writing for the Web 

NB. Registration on Eventbrite will only be accepted on submission of LinkedIn Learning completion certificate emailed to Places are limited to 15 and are allocated on a first-come, first-served basis.

Pre-course Work: Complete online LinkedIn Learning "Learn to write for the Web" (1hr 24mins). To help us to understand the web content you write and your objectives for this training, please complete our online questionnaire – by 25 November (if possible). For further information see this website:


Writing for the web is very different from other types of writing, mainly because online readers access information differently. According to research, almost 80% of users scan the page instead of reading word for word – and you only have a few seconds to capture users’ attention.

We will start this Workshop with a short welcome address from Tom Molloy, Director of Public Affairs and Communications, who will talk us through his vision and possibilities offered by our new Intranet - and how we can all play our part in creating useful live content.

During this highly practical workshop, an experienced writer will show you how to apply international research to create web content that is clear, concise, well-structured and user-friendly. You’ll learn how to use language, layout and links to deliver information successfully to your target audiences.

On completion of this workshop, you will:

  • Feel confident you can create user-focused content for your website
  • Have the skills to plan and write web pages which achieve their objectives
  • Understand how to make online writing accessible to all readers
  • Be able to write in plain professional English (to convey information quickly, clearly and concisely)

This workshop is delivered by Sarah Marriott and director of Plain English Ireland. Her experience includes:

  • Irish Times journalist (writer and sub-editor)
  • Lecturer on MA in Journalism at Dublin Institute of Technology
  • Lecturer at Digital Marketing Institute
  • Teacher of English as a foreign language
  • Author of Common Errors in Written English (Chambers, 1992)

Delivered by: Sarah Marriott, Plain English Ireland


 Cancellation Fee: There is no cost for staff attending these courses but you will be asked for a departmental cost code on booking. Your department will be liable for a charge of €75 for 4 working days' cancellation notice and €150 for 48 hours' notice or non-attendance without prior cancellation by email to

Approval for Attendance: Please note that your manager needs to be aware of any planned absence from your area, please discuss with your manager/head of school in advance of booking.

 Data Protection legislation safeguards the privacy rights of individuals in relation to the processing of personal data. The Data Protection Act 1988 and the Data Protection (Amendment) 2003. The data collected is being sought by the University and will only be used for the stated purposes. 


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