Question 1

What is a beer tasting event?

Accepted Answer

Put simply, a beer tasting event involves sampling different types of beer — including IPAs, pale ales, sour beers, and craft beers — and making tasting notes. This might take the form of a small group session in a local bar, or a larger festival. At some events, tasting may also be accompanied by food, educational talks from local brewers, and live entertainment.

Question 2

What equipment do I need to host a beer tasting event?

Accepted Answer

The most important thing? The right tasting glasses. These are typically closer in style to a wine glass than a beer glass, and usually hold one third of a pint. Make sure you have jugs of water on hand so guests can stay hydrated, as well as plenty of ice to keep drinks cool. You might also want to provide printouts with details about each beer — as well as pens and paper, so guests can make notes on flavour, character, and appearance.

Question 3

What food should I provide for the beer tasting?

Accepted Answer

There are a range of different food options for your beer tasting. Try small bowls of pretzels, nuts, or tortilla chips — or select complementary food pairings for specific beers. If your beer tasting is on a larger scale, you might want to choose an array of food trucks with different cuisine, such as Mexican or Indian dishes.

Question 4

How do I find the right venue for my beer tasting event?

Accepted Answer

Most beer tasting events are held at craft beer bars and breweries — so these are usually a good place to begin searching for your ideal venue. Consider the theme or style of your event for inspiration: is your event focused on local beers, and could you partner with a neighbourhood bar to host? If your beer tasting is designed to be educational, could you host your event at a brewery so guests can learn more about the brewing process?

Question 5

How should I promote my beer tasting event?

Accepted Answer

When you host your beer tasting with Eventbrite, it’s easy to spread the word using our advanced marketing tools. Using our customisable email templates and smart social media ads, you can connect with craft beer fans, gain more visibility, and make sure your events reach an engaged audience.

Question 6

How should I structure a beer tasting event?

Accepted Answer

There are many different ways to structure your beer tasting event. Typically, one beer is served to all guests, while the organiser or brewer guides the tasting. They might discuss the characteristics of the beer, from aroma — is it fruity, hoppy, or floral? — to appearance, as well as trivia about its history or brewing process. Guests are invited to discuss and take notes, then there may be a short break for snacks or water. This process is then repeated for each beer on the tasting menu.

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