What type of retail events can I host to grow my customer base?

There are a number of retail events you can run to grow your customer base — as well as your business. If you have a new collection of products or services, for example, you might choose to host an in-store launch or party with complimentary snacks, drinks, and the chance to sample new products. You might also offer guests complimentary merchandise, store membership, or discounts.

How can I successfully promote my retail event?

The best way to promote your retail event is to tap into your existing customer base — and reach new customers. You can send targeted email campaigns to existing customers, create social media ads — or post flyers in your store. To create extra incentive for customers to attend, why not offer an exclusive in-store discount or complimentary gift if they bring a plus one? Whether you’re looking for email templates or social ads, you can discover all the marketing tools you need to promote your event with Eventbrite.

How do I use Eventbrite to create my retail event?

Just sign up to create your account — and then start creating your events. Trusted by millions of attendees and creators around the world, Eventbrite makes it easy to create, manage, and promote your events on the world’s largest events marketplace. From email marketing to social media integration, you’ll discover advanced tools designed to help you sell more tickets and grow your business — all in one place. Discover more on how to use Eventbrite .

Grow your retail business with unique event experiences

Build meaningful customer connections, reach new people, and stand out from the crowd by creating unique experiences your customers will love.

Reach the right people for your retail events

Grow your retail events on a marketplace of 90M+ event-goers.

Reach more event-goers

Create your retail event on the world’s largest events marketplace, where 90M event-goers look for things to do.

Grow your retail business

Scale your reach with email and social media. Event creators sell 63% more tickets* and save $2,880 a year** from using Eventbrite’s all-in-one marketing tools.

Maximise visibility with ads

Find your people with Eventbrite Ads — and get 14x more exposure with those most likely to attend your retail event.

*Eventbrite data 3/1/2022 - 9/30/2022 comparing events promoted both with and without Eventbrite marketing tools; creators must have hosted events with and without a subscription in the last 9 months.

** Data as of 9/1/2023. Comparing the cost of Eventbrite’s free Flex plan and the average combined monthly costs of similar third-party marketing tools.

Heart of Gathering

Oddities Flea Market Showcases the Strange and Beautiful

See how the Oddities Flea Market uses Eventbrite to power their business and bring their unique community together.

Retail event planning made easy

Delight customers with one-of-a-kind retail experiences using a platform trusted by millions of organisers and attendees.

Create a retail event in seconds

From product launches to pop-ups, create customisable AI-powered pages to help your retail events stand out — and convert visitors into attendees.

Offer a seamless attendee experience

Check guests in, offer mobile-optimised two-step ticket purchase, and track your data in real time with our Organizer app and payment processing technologies.

Create data-driven reports

Our easy-to-use analytics tools help you measure the impact of your marketing efforts — so you can make your next retail event just as successful as your first.

Eventbrite has been the go-to events platform for Murray's Cheese for a number of years. It enables us to connect with our customers on such a personalised level and offer a totally unique experience.Alexandra Horne, Senior Manager of Events and Education, Murray's Cheese

Get paid, earn more

Streamline your event with flexible pricing and quicker payouts.

Secure payment processing

Our built-in, full-service payment processing allows you to collect and simplify payments for your event.

Get paid faster

Speed up payment and cash out ticket sales before your retail event takes place — so you can streamline your cash flow.

Flexible plans

Whether you’re hosting a small collection showcase or large store opening, our flexible payment plans can be customised to the size and frequency of your events.

Flexible pricing, clear value

Reach more people on the world's largest and most trusted events marketplace. Everything you need to host standout events and earn more.

Flexible ticket types for in-person or online events
Integrated email and social media marketing tools
Secure and seamless attendee checkout
Payouts before your event
Detailed analytics and reporting

You pay:

Publish events with up to 25 tickets for free
Sell more tickets with plans starting at €9.99
Subscribe and save on frequent events

Attendees pay:

No fees for free events
5.90% + €0.79 service fee per ticket
Ticketing Fees are paid by ticket buyers unless you choose to cover them

Find out more about how fees work

Hosting a large or complex event?

We offer tailored plans for event pros with unique needs. Get personalized support, customized pricing, and more by partnering with our sales team.

Frequently Asked Questions

Create a unique retail event experience

Connect with your customers — both old and new — and discover all the tools you need to create meaningful retail events with Eventbrite.