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Getting started with tracking pixels

Eventbrite LogoUpdated by Antwonne D

Category: Promotional Tools & Email Invitations

Tracking pixels are an advanced marketing tool that lets you better track your attendee activity. You'll need to create a tracking pixel with an outside service, like Facebook or Google. Then add the pixel to your event using our self-service tool.

<h2 id="01">Understanding tracking pixels</h2> <h3 id="01-1">Tracking pixels are 1x1 blank images that send data.</h3> <p>Tracking pixels are invisible images that send data to your pixel provider. Use this data to understand your audience, retarget your online ads, and track the effectiveness of your ads.</p> <h3 id="01-2">Create and manage your pixels on another platform.</h3> <p>You won&#39;t be able to create a pixel on Eventbrite. Instead, use another platform to create a pixel and track the data.</p> <p>If you have any questions about how to create or manage a tracking pixel, contact your pixel provider.</p> <h2 id="02">Add your pixel to your Eventbrite event.</h2> <h3 id="02-1">1. Find your pixel ID.</h3> <p>To add your pixel to Eventbrite, you don&#39;t need the entire pixel code. Eventbrite will automatically add the code to your event. You just need to enter in your pixel ID.</p> <h3 id="02-2">2. Add the pixel to your event.</h3> <p>For detailed step-by-step instructions, visit the relevant Help Center article below:</p> <ul><li><a href="https://www.eventbrite.com/support/articleredirect?anum=27563" target="_blank">Add a Facebook Pixel to your event</a></li><li><a href="https://www.eventbrite.com/support/articleredirect?anum=3400" target="_blank">Set up a tracking pixel with Google Universal Analytics</a></li><li><a href="https://www.eventbrite.com/support/articleredirect?anum=27022" target="_blank">Add your Adwords pixel to your event</a></li><li><a href="https://www.eventbrite.com/support/articleredirect?anum=27021" target="_blank">Add a Twitter tracking pixel to your event</a></li><li><a href="https://www.eventbrite.com/support/articleredirect?anum=27444" target="_blank">Set up a simple image tracking pixel</a></li><li><a href="https://www.eventbrite.com/support/articleredirect?anum=29228" target="_blank">How to create a tracking pixel with AdRoll</a></li></ul>

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