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Add a Facebook Pixel to your event

Eventbrite LogoUpdated by Antwonne D

Category: Understanding Eventbrite Fees & Features

Add a Facebook pixel to your event to track attendee activity and record purchases. First, locate the pixel ID in your Facebook pixel settings. Then, go to “Tracking pixels” to add it. Eventbrite cannot help you analyse your pixel data. If you've already added a Facebook pixel to your event and want to view or use your data, view the eblink{Facebook Business Help Centre=>https://www.facebook.com/business/help} for more information.

<h2 id="01">Get your pixel ID</h2> <h3 id="01-1">1. Create a Facebook pixel.</h3> <p>If you don’t yet have a Facebook pixel, <a href="https://www.facebook.com/business/help/952192354843755?id=1205376682832142%E2%80%9D" target="_blank">follow Facebook’s steps to create a pixel</a>.</p> <h3 id="01-2">2. Find and copy your Facebook pixel ID</h3> <p>To find your pixel ID, go to your Facebook Business Manager and check your pixel settings. The pixel ID is usually 15-16 numbers long.</p> <p class="text-small l-pad-vert-2 l-pad-hor-2 card l-mar-top-2">TIP: You won’t need the full pixel code, just the pixel ID.</p> <h2 id="02">Add your pixel to your Eventbrite event</h2> <h3 id="02-1">1. Go to your event dashboard.</h3> <p>Go to <b>Manage events</b> in your account. Then select your event.</p> <h3 id="02-2">2. Go to “Tracking pixels” (under “Marketing”).</h3> <h3 id="02-3">3. Click “Facebook pixel” and enter your Facebook pixel ID.</h3> <p>Choose between “This event” and “All events”.</p> <ul><li><b>This event</b> — This pixel will only be on your current event. It won’t be included if the event is copied.</li><li><b>All events</b> — This pixel is on all events on your account, even ones you create later.</li></ul> <h3 id="02-4">4. Optional: Create additional events.</h3> <p>By default, your Facebook pixel fires the following standard actions:</p> <ul><li><b>Pageview</b> when people load your event listing</li><li><b>Purchase</b> when they complete their order</li></ul> <p>If you need to collect more information:</p> <ol><li>Click <b>Add standard event</b>.</li><li>Choose when you want this event to fire.</li><li>Select the label for this event.</li></ol> <p>You have the following options for when to fire:</p> <ul><li><b>Event listing</b> — when attendees visit your event page</li><li><b>Event register</b> —when attendees view the order form</li><li><b>Event order confirmation</b> — when attendees complete a purchase</li><li><b>Reserved seating pick a seat</b> — when attendees choose a seat for a reserved seating event</li></ul> <p>The <b>website action</b> affects how your pixel appears in your data. For example, if you want your pixel to fire when someone gets to the order form, you might choose <b>Event register</b> and <b>Website checkouts initiated</b>.</p> <h3 id="02-5">5. Save your changes.</h3> <h2 id="03">Confirm your pixel is firing</h2> <h3 id="03-1">1. Install the Facebook Pixel Helper.</h3> <p>The Facebook pixel helper is a Google Chrome extension that shows you when a Facebook pixel fires. <a href="https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc" target="_blank">Click here to install the extension</a>.</p> <h3 id="03-2">2. Test your pixel.</h3> <p>Visit your event page and check the extension. If you don’t see your pixel, make sure the pixel ID you entered is correct (with no spaces or extra characters).<br><br>If you see any error messages on your pixel, click on them to see more information.</p> <p class="text-small l-pad-vert-2 l-pad-hor-2 card l-mar-top-2">TIP: Ignore any pixels that aren’t yours. Eventbrite uses tracking pixels as well, but they won’t interfere with your data.</p> <h2 id="04">Helpful links</h2> <p>Learn more at Facebook’s Help Centre.</p> <ul><li>eblink{Create a Custom Audience using events=&gt;https://www.facebook.com/business/help/666509013483225}</li><li>eblink{Check that your pixel is active=&gt;https://www.facebook.com/business/help/218844828315224}</li><li>eblink{Use the Facebook Pixel Helper=&gt;https://www.facebook.com/business/help/198406697184603}</li><li>eblink{Facebook Business Help Centre=&gt;https://www.facebook.com/business/help}</li></ul>

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