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Add a Twitter tracking pixel to your event

Eventbrite LogoUpdated by Antwonne D

Category: Reporting on Events

If you have a Twitter Ads account, you can add a Twitter tracking pixel to your event. First, set up a universal conversion event in your Twitter account. Then, in your Eventbrite event, go to "Tracking pixels" (under "Marketing") and select "Add new pixel". Enter your website tag ID and click "Save". Eventbrite automatically adds the rest of the tracking pixel code to your checkout.

<h2 id="01">Before you start</h2> <p style="margin-left: 40px;">☑️ You already have a Twitter ads account.</p> <p style="margin-left: 40px;">☑️ Eventbrite is unable to assist with creating your pixel or helping you view your data. For assistance with Twitter Ads, visit their <a href="https://help.twitter.com/" target="_blank">Help Centre</a>.</p> <h2 id="02">Add tracking to your event.</h2> <p>To add a Twitter tracking pixel to your event, you must first create a universal website tag. Then, go to Eventbrite and create a Twitter tracking pixel with that tag.</p> <h3 id="02-1">1. Copy your website tag ID for your universal website tag.</h3> <p>Login to your Twitter account and <a href="https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html" target="_blank">create a universal website tag</a>. Then, go to <b>Conversion tracking</b> (under <b>Tools</b>) to find your website tag ID.</p> <h3 id="02-2">2. Go to your Event Dashboard.</h3> <p>Go to <b>Manage my events</b> in your account. Then select your event.</p> <h3 id="02-3">3. Go to &quot;Tracking pixels&quot; (under &quot;Marketing&quot;).</h3> <h3 id="02-4">4. Select &quot;Add new pixel&quot; (under &quot;Twitter ads&quot;).</h3> <h3 id="02-5">5. Enter your universal website tag ID under &quot;Page pixel&quot; and save.</h3> <h2 id="03">Optional: Track individual actions with a single event conversion pixel.</h2> <p>To track individual actions (like when a user completes a purchase), create a single event conversion action. Then add it to your pixel by selecting <b>Add placement</b>.</p> <h3 id="03-1">1. Copy your website tag ID for your single-event website tag.</h3> <p>Login to your Twitter account and <a href="https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html" target="_blank">create a single-event website tag</a>. Then, go to <b>Conversion tracking</b> (under <b>Tools</b>) to find your website tag ID.</p> <h3 id="03-2">2. Go to your Event Dashboard.</h3> <p>Go to <b>Manage my events</b> in your account. Then select your event.</p> <h3 id="03-3">3. Go to &quot;Tracking pixels&quot; (under &quot;Marketing&quot;).</h3> <h3 id="03-4">4. Select &quot;Add new pixel&quot; (under &quot;Twitter ads&quot;).</h3> <h3 id="03-5">5. Click &quot;Add placement&quot; and select where you want your pixel to load.</h3> <p>You have the following options:</p> <ul><li><b>Event listing</b> — when attendees visit your event page</li><li><b>Event register</b> —when attendees view the order form</li><li><b>Event order confirmation</b> — when attendees complete a purchase</li><li><b>Reserved seating pick a seat</b> — when attendees choose a seat for a reserved seating event</li></ul> <h3 id="03-6">6. Enter your single-event website tag ID and save.</h3> <p>You must also have a universal website tag under <b>Page pixel</b>.</p> <h2 id="04">Check your pixel.</h2> <h3 id="04-1">1. Use the pixel helper to confirm your pixel is working.</h3> <p>To confirm your pixel is firing:</p> <ol><li>Install the <a href="https://chrome.google.com/webstore/detail/twitter-pixel-helper/jepminnlebllinfmkhfbkpckogoiefpd" target="_blank">pixel helper for Chrome</a>.</li><li>Visit your event page.</li><li>Check the pixel helper.</li></ol> <p>If your pixel is setup properly, you&#39;ll see it in the helper.</p> <p class="text-small l-pad-vert-2 l-pad-hor-2 card l-mar-top-2">NOTE: Your pixel may show as “unverified” in your account. This will change to “verified” once Twitter confirms it’s received data from your pixel. This usually occurs within 24 hours of the pixel loading.</p> <h3 id="04-2">2. Related articles</h3> <ul><li><a href="https://business.twitter.com/en/help.html" target="_blank">Twitter Ads Help Centre</a></li><li><a href="https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html" target="_blank">How to set up conversion tracking</a></li><li><a href="https://business.twitter.com/en/help/campaign-setup/campaign-targeting/custom-audiences.html" target="_blank">Intro to Custom Audiences</a></li></ul>

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