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Getting started with Paid Social Ads

Eventbrite LogoUpdated by Cortney N

'Paid Social Ads', powered by ToneDen, helps you to find your audience and connect with them. Create, launch, and measure Facebook, Instagram, and Google Adwords ad campaigns right from Eventbrite. Get started with a 14-day free trial. You can install the app from the Eventbrite App Marketplace or open it from your Event Dashboard's navigation under 'Marketing'.

<h2 id="1">Check this before you start:</h2> <p>Use the checklist below to make sure you can use Paid Social Ads.<br><br>☑️ At the moment, Paid Social Ads is available in Australia, Canada, Ireland, New Zealand, the UK, and the US.<br>☑️ You can&#39;t use Paid Social Ads for recurring events in an event schedule.<br>☑️ After the 14-day free trial period, you can sign up for a monthly subscription. Prices vary by country and ToneDen may change these in the future.</p> <h2 id="2">Connect to Paid Social Ads</h2> <p>From the Eventbrite App Marketplace:<br> </p> <ol><li>eblink{Look up Paid Social Ads in the App Marketplace=&gt;https://www.eventbrite.com/apps/paid-social-ads/}.</li><li>Click &quot;Get app&quot;. </li><li>Click &quot;Allow&quot; to connect Paid Social Ads with Eventbrite.</li><li>Hit &quot;Open Paid Social Ads&quot;.</li></ol> <p><br>From your Event Dashboard:<br> </p> <ol><li>Click &quot;Invite &amp; Promote&quot;.</li><li>Select &quot;Paid Social Ads&quot; from the menu.</li><li>Click &quot;Open Paid Social Ads&quot;.</li></ol> <p><br>Now you&#39;re set up to create campaigns.</p> <h2 id="3">Next steps</h2> <p>After connecting to Paid Social Ads you can:<br> </p> <ul><li>eblink{Create a Facebook or Instagram campaign=&gt;https://eb.toneden.io/help/sections/creating-your-first-event-ad-campaign}</li><li>eblink{Create a Google AdWords campaign=&gt;https://eb.toneden.io/help/articles/how-to-setup-a-google-campaign-individual-events}</li><li>eblink{Create target audiences=&gt;https://eb.toneden.io/help/sections/creating-target-audiences}</li><li>eblink{Install conversion tracking=&gt;https://eb.toneden.io/help/sections/installing-conversion-tracking}</li><li>eblink{Track your sales=&gt;https://www.toneden.io/help/articles/best-practices-for-custom-conversion-events}</li></ul> <h2 id="4">Existing Facebook Ad campaigns</h2> <p>It&#39;s possible to try out Paid Social Ads for an event that already has a campaign through Facebook Ads Manager. Eventbrite recommends pausing that live campaign first. Then you can pick it back up with a Paid Social Ads campaign. eblink{Use the existing Facebook tracking pixel and add this to Eventbrite=&gt;https://eb.toneden.io/help/articles/how-to-install-your-facebook-pixel-on-eventbrite}.</p> <h2 id="5">Contact support</h2> <p>Paid Social Ads is an app built in partnership with ToneDen, an automated social marketing platform. If you need help, eblink{learn more in the help center=&gt;https://eb.toneden.io/help} or contact ToneDen directly. Reach out to support@toneden.io or hello@toneden.io. You can also start a chat in the Paid Social Ads app via &#39;Help&#39; in the right top corner.</p>

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