My Event Full Life is your chance to take a peek inside the lives of some of Eventbrite’s most seasoned organisers as they share the secrets behind their success. What lessons have they learned along the way? What advice has been the most valuable? And what keeps them up at night? Get ready to be inspired.
Britteny Floyd-Mayo fell in love with yoga, but never felt truly welcome in typical wellness spaces. So, she created her own. Fast-forward to today and Trap Yoga Bae has taught more than 2.8 million women across the world.
Centred around sisterhood and healing, her classes offer a safe and inclusive environment for people of colour and those who feel ostracised from the wellness industry. The events are high energy and positive, with a live DJ spinning Trap music (of course) and plenty of time allocated to dance, twerk, and get to know the other women around you.
Britteny is also a mindset and confidence coach, bringing her brand of Ratchet Affirmations to class to motivate and energise all attending.
When I started out I wanted to do everything myself. I’d check people in at the door, then lead the class and then quickly set up my vendor booth so I could make a couple of extra bucks off of my merch. Until finally I just broke down and started asking for help. I learned that you can’t do it alone.
I used to be driven by fear of failure, now I’m driven by the love that I can spread and what I can do for others. It’s overwhelming. I have to believe if I’ve interacted and taught yoga to 2.8 million women over the last seven years that I have had my hand at making the world a better place, where joy is a rebellion.
I have reverse stage fright. When I get on stage I come alive. I know how to pull people in and win people over — it’s a lot of fun for me. What gives me the biggest thrill about my events is watching people loosen up and stop judging themselves.
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Remember to do you. Because only you can do it like you do it. And if you’re trying to do it like someone else –—baby, you f***** up. Be your authentic self, and don’t hide from any of your experiences because they made you who you are. If you show up fully and wholly as yourself, you will attract the right people, and you’ll transform your life in that way, and you’ll become less than fearful about everything.
I dread that moment when you set your event live and watch your ticket sales because you’re so terrified that no one’s gonna show up. Even though thousands or millions of people have shown up over the years — that fear never goes away.
An on-stage wardrobe malfunction will haunt me forever. While teaching a class my bodysuit slipped and revealed more than my attendees paid for. I just had to laugh. I told people to go into their purse and throw some dollars at me.
I’m very inclusive, but polarising. It’s important to have extreme clarity about who your community is — and stay in your lane, in your niche. People get it wrong when they think their brand or event is for everybody. I see my person very clearly, and I get very loud about who I am not for. My people are my people, and that’s who I’m here to serve. It builds loyalty, too.
I’m a guerilla marketer. I chose a colour — now known as Trap Yoga Bae blue — dyed my hair and never changed it. When you see that colour, you’ll think of me. People send me pictures of cars and shirts in that colour. Now, if I’ve got branding and my name isn’t on it, people should still feel my energy. Own a feeling, a colour or a mood.
What keeps me up at night is fear of playing small. Even though there is no blueprint for what I’m doing and I’m figuring it out as I go, I always ask myself: are you being a scared little b****? Are you holding yourself back? Because if I feel like someone else is holding me back, the truth is: I gave them permission. So I need to be sure I’m not doing that to myself.
I have to believe that my life is unfolding perfectly and anything that is supposed to happen will happen. I used to have so much anxiety about things that could go wrong. So I’d create contingency plans and back-up plans. I think it helped increase my resilience and made me more versatile as a creator.
As told to Brogan Driscoll
