Podcast Training

The M1 Payments corridor has been developed and proposed by The Mill Enterprise Centre, Drogheda, as a means of utilising and adding value to the geographic concentration of ePayments and Fintech transaction companies along the M1 corridor (i.e. PayPal, Vesta, State Street, Yapstone etc).It is an industry grouping of ePayments / Fintech companies, and allied stakeholders (IDA, EI, DCU, DKIT, Louth Economic Forum), promoted by The Mill, that serves the wider geographic M1 corridor in a Fintech vertical known as ePayments.Industry members of the M1 Steering Group include Vesta, PayPal, State Street, Aphix Software, Yapstone, and Coca-Cola International Services.M1 Drogheda Chamber Skillnet was established to support companies across the North East Region by offering them access to subsidised training in a local setting.  The focus of the M1 Drogheda Chamber Skillnet is to communicate with businesses along the M1 Corridor, to listen to their training needs and current and future skill shortages, and to support them by organising training courses which are impactful, relevant and which deliver results. The M1 Drogheda Chamber Skillnet is co-funded by Skillnet Ireland and member companies.The Millis Drogheda’s community enterprise centre and co-working hub. We support the accelerated creation & growth of healthy new enterprises in the South Louth, East Meath and Drogheda areas. Through our various programmes and facilities we promote and support a spirit of entrepreneurship and innovation at every level in the local community.

The Mill, Drogheda's Enterprise Hub

Podcast training for beginners, suitable for business owners, marketing managers, bloggers

The Mill Enterprise Centre

About Patrick HaugheyPatrick Haughey is an award-winning radio &amp; podcast producer, content editor, and presenter, founder and MD of Today FM School of Radio, and Audiobrand.Audiobrand is Ireland’s leading branded podcast agency, specialising in turnkey audio content for companies and organisations. Led by multi award winning radio producer, Patrick Haughey, AudioBrand creates, records and grows bespoke podcast series that build thought leadership, and enhance marketing strategy, corporate relations, and employee engagement. Current partners include EY, Ibec, TELUS International, Sisk, Mario Rosenstock, The Ireland Canada Business Association, Lidl, the National Treasury Management Agency, and GIY.Patrick Haughey has created and produced national radio, TV and digital shows including Today FM’s Last Word with Matt Cooper (11 years), Mario Rosenstock’s Sunday Roast, RTE’s ‘The Big Bite’ with David McWilliams, Ireland Unfiltered with Dion Fanning and All In with AIB on JOE.ie. He has also worked with Anton Savage on several projects. Patrick is Founder and Director of The Today FM School of Radio and Podcasting, and delivers bespoke podcast training programmes for organisations including Independent Newspapers / MediaHuis, The Public Relations Institute of Ireland and Learning Waves Skillnet. He also works with individual company owners and SMEs on content and audio (podcast) strategy. Training contentDay 1 - GOALS &amp; CONTENTDuration: 6 hours<ul><li>Overview of Industry – popularity of podcasts, key numbers/stats, value of industry / potential to monetise</li><li>Establishing goals, clarity on target audience, what does success look like?</li><li>Finding your format – this will include a workshop where we analyse clips of popular podcasts together, and also start to establish the format that will suit each individual best, based on their strengths. </li><li>Episode structure – powerful intros, creating soundscapes using sound effects and music, optimal episode length.</li><li>5 steps to launch – title, series description, theme music, cover art, and trailer. </li></ul>DAY 2 – RECORDING &amp; EDITINGDuration: 6 hours<ul><li>Recording &amp; studio equipment </li><li>How to record in various scenarios using different set-ups </li><li>Remote recording – how to achieve high quality sound when you’re not in the room together</li><li>Editing audio – basic editing &amp; tips</li><li>Music and sound effect libraries </li></ul>DAY 3 – GROWING YOUR AUDIENCE &amp; MONETISING YOUR PODCASTDuration: 6 hours<ul><li>How to publish on Apple, Spotify and all other major platforms</li><li>Creating a publishing plan to effectively promote your podcast</li><li>Video-recording your podcast – equipment, presentation skills, basic editing, green screen use. </li><li>Organic growth – how to create audiograms, slick promo videos, and pull-quote tiles quickly and professionally using software.</li><li>Paid promotion – the best way to spend budget when promoting your show.</li><li>Monetisation – how to make money from your show, and how others are doing it.</li><li>Using Limor to promote your podcast </li></ul>DAY 4 – REVIEW &amp; FEEDBACK ON PILOT PROJECTS Duration: 6 hoursParticipants will be asked to create a pilot episode of their series following DAY 3. For DAY 4 they need to have:<ul><li>Pilot episode fully produced </li><li>Artwork / podcast logo created</li><li>A clear understanding of their target audience, and a basic marketing strategy to reach them. </li><li>3 x assets for marketing their podcast (eg audiogram, video, quote memes etc)</li></ul>Training detailsThe four-day training will be delivered by Patrick in the new Studio 92 at The Mill Enterprise Hub every Tuesday between 21 June and 12 July.Please note: this is an in-person event, event venue address: The Mill Enterprise Hub, Newtown Link Road, Greenhills, Drogheda, Louth, A92 CD3D.Training time: 9:30am - 4:30pmAdmission fee: €200 +VAT for members of The Mill Enterprise Hub, €300 +VAT for non-members. If you're a Miller, please request your discount code from Anna at admin@themilldrogheda.ie

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Podcast Training

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