Joining The Dots
Putting citizens at the centre of your place branding strategy
Date and time
Location
Medley - Private Dining & Events Space
D'Olier Street 2 Dublin IrelandAbout this event
Joining the Dots brings city leaders from Ireland the UK together to build connections around the shared challenges and opportunities and areas of economic strength for businesses in their respective regions by creating a safe space for confidential discussions. A master class series has been hosted in a number of Places covering a wide variety of topics.
The next Joining the Dots event will take place in Dublin on 12th March at Medley, Fleet Street, Dublin 2
The theme of this conference will be on place branding with the overall objective of how councils can use place branding to benefit their local citizens.
Schedule (to be confirmed)
8.30 Arrival
9.00 Welcome Dublin City
Dublin: Welcome to Dublin, about the City Why branding is important
9.15 Welcome from FCDO /CPC
- Introduce the day Facilitator
9.30 Key notes & Q&A
- Claire Dewhurst CEO of City Nation Place
- John Till CEO Thinking Place
10.30 Break
11.00 Introduce Case Studies session 1 Panel Chaired by Claire Dewhurst
11.05 Case Study 1:
Dublin City Council: How Dublin's place branding campaigns have supported local citizens
11.20 Case Study 2
Limerick City & County Council: The New Limerick Place brand developed by M&C Saatchi following extensive consultation with regional stakeholders
Donn O Sullivan, Head of Marketing, Limerick City & County Council
11.35 Case Study 3: TBC
11.50 Session 2: Reflections from chairs & Q&A Panel
12.30 Lunch & Networking
13.15 Welcome back Introduce Case Studies session 2 Panel Chaired by John Till
13.20 Case Study 4
Glasgow City Council
13.35 Case Study 5
West Midlands
13.50 Case Study 6
Donegal: Donegal Place Brand
14.05 Session 2: Reflections from chairs & Q&A Panel
14.45 Reflections, Actions and Legacy from the day - Katherine Fairclough
15. 00 Close – travel to site visits
This Joining the Dots event is facilitated by the Economic Development & Dublin Place Brand team at Dublin City Council, the British Embassy Dublin and Connected Places Catapult