Joining The Dots

Joining The Dots

Putting citizens at the centre of your place branding strategy

By Dublin City Council

Date and time

Tue, 12 Mar 2024 08:30 - 15:00 GMT

Location

Medley - Private Dining & Events Space

D'Olier Street 2 Dublin Ireland

About this event

Joining the Dots brings city leaders from Ireland the UK together to build connections around the shared challenges and opportunities and areas of economic strength for businesses in their respective regions by creating a safe space for confidential discussions. A master class series has been hosted in a number of Places covering a wide variety of topics.

The next Joining the Dots event will take place in Dublin on 12th March at Medley, Fleet Street, Dublin 2

The theme of this conference will be on place branding with the overall objective of how councils can use place branding to benefit their local citizens.


Schedule (to be confirmed)

8.30 Arrival


9.00 Welcome Dublin City

Dublin: Welcome to Dublin, about the City Why branding is important


9.15 Welcome from FCDO /CPC

  • Introduce the day Facilitator


9.30 Key notes & Q&A

  • Claire Dewhurst CEO of City Nation Place
  • John Till CEO Thinking Place

10.30 Break

11.00 Introduce Case Studies session 1 Panel Chaired by Claire Dewhurst

11.05 Case Study 1:

Dublin City Council: How Dublin's place branding campaigns have supported local citizens

11.20 Case Study 2

Limerick City & County Council: The New Limerick Place brand developed by M&C Saatchi following extensive consultation with regional stakeholders

Donn O Sullivan, Head of Marketing, Limerick City & County Council

11.35 Case Study 3: TBC

11.50 Session 2: Reflections from chairs & Q&A Panel

12.30 Lunch & Networking

13.15 Welcome back Introduce Case Studies session 2 Panel Chaired by John Till

13.20 Case Study 4

Glasgow City Council

13.35 Case Study 5

West Midlands

13.50 Case Study 6

Donegal: Donegal Place Brand

14.05 Session 2: Reflections from chairs & Q&A Panel

14.45 Reflections, Actions and Legacy from the day - Katherine Fairclough

15. 00 Close – travel to site visits


This Joining the Dots event is facilitated by the Economic Development & Dublin Place Brand team at Dublin City Council, the British Embassy Dublin and Connected Places Catapult

Organised by

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