Henry Dummer (Director of Marketing, Tesco)
Rachel Firth (General Manageer, Fallon & Byrne)
Joe Doyle (Founder, Donnybrook Fair)
Norman Rides (General Manager, Dublin Food Co-op)

Where do you go to buy your food? From huge supermarkets and the corner store to the farmers' markets and specialised shops, there has never been a time with a more varied and diverse number of outlets selling food. You may think that we won't see many more changes in the sector, but people were probably saying that a decade or more ago when the first out-of-town supermarkets began to appear.

We've gathered together a number of experts involved in the business of selling food to talk to them about what is going to happen in the sector in the coming years. Is it going to be all about price and the growth of discount retailers or will shoppers begin to look for something other than cheap cheese and salami? What are the trends which key players are noticing here and how do they see these developing? Has the Irish shopper gone completely promiscuous when it comes to buying food or are they still capable of loyalty? Will the economic bounce mean a change in our consumer habits? Will smaller spaces trump hypermarkets even for the multiples? What's the role
of technology going to be in how we shop for grubs? What about provenence and organics? And what about the kids - how will Generation Z shop for food?