Boosting Online Sales - 25th May 2022 10am - 12 noon

Course Outcomes

• Know how to audit your website usability and understand how

it impacts conversions

• Understand what changes to make to your website calls to

actions to improve your conversions and leads.

• Understand why it is important to define your value proposition

and how it impacts sales/conversions.

Course Content

• Online sales in Ireland and why people buy from Irish businesses

vs. overseas

• Website structure: good vs. bad website structures. Key pages

to include and how structure impacts your search engine ranking

and your conversions.

• Key content to include on a website to build credibility

• Calls to actions: how many, where and when.

• Initial impact: first impressions count

• Defining a value proposition and why it is important for sales &

customer acquisition

• Upselling and cross selling

• Shipping fees and delivery: key considerations

• Using email marketing – GDPR, techniques to collect data and

how to use email marketing for customer acquisition

• Online advertising – an introduction to what is available and key

considerations

• Syncing your shop with Facebook and Instagram

• Taking payments online using PayPal buttons, invoicing and

subscriptions