Boosting Online Sales - 25th May 2022 10am - 12 noon
Date and time
Location
Online event
Boosting Online Sales Training
About this event
Course Outcomes
• Know how to audit your website usability and understand how
it impacts conversions
• Understand what changes to make to your website calls to
actions to improve your conversions and leads.
• Understand why it is important to define your value proposition
and how it impacts sales/conversions.
Course Content
• Online sales in Ireland and why people buy from Irish businesses
vs. overseas
• Website structure: good vs. bad website structures. Key pages
to include and how structure impacts your search engine ranking
and your conversions.
• Key content to include on a website to build credibility
• Calls to actions: how many, where and when.
• Initial impact: first impressions count
• Defining a value proposition and why it is important for sales &
customer acquisition
• Upselling and cross selling
• Shipping fees and delivery: key considerations
• Using email marketing – GDPR, techniques to collect data and
how to use email marketing for customer acquisition
• Online advertising – an introduction to what is available and key
considerations
• Syncing your shop with Facebook and Instagram
• Taking payments online using PayPal buttons, invoicing and
subscriptions