Branding and Packaging Design Masterclass

MEATH ENTERPRISESupporting, Promoting & Developing Enterprise & Entrepreneurship in#Meathand across the wider region through collaboration, clustering and creative thinking.CONNECT-INNOVATE-SUCCEED#MeathEnterprise #BVFID #BVFH #KellsTech #DigitalMeath#REW2022 #GEW2022 #MEW2022 #SEChallenge #RISE #SpeakSessions

Meath Enterprise

Deep dive into the role of branding and packaging design in helping FMCG  companies realise the commercial ambitions of their products.

Dunshaughlin Enterprise Hub

A series of Masterclasses hosted by RISELab #SpeakSessions with leading professionals from industry providing an interactive workshop where open honest discussions and knowledge share for emerging and/or scaling entrepreneurs nationally.Come and join RISELab #SpeakSessions where we will do a deep dive into Branding and Packaging Design with a leading expert John Fitzgerald founder of Pixel Ink.Join us on person for an interactive workshop with John.Find out:1. What branding is and the role it’s strategy plays.2. The importance of the creative brief and it’s key components.3. How words are translated into design elements which are then used in the development of packaging design (amongst other customer touchpoints). 4. What the packaging design development process is.5. How to define design value and 'Return Of Investment' (ROI).Our Panellist-John Fitzgerald is the Founder of Pixel Ink with 20+ years’ experience in the design industry. Pixel Ink is an agency that was set up in 2011 with the sole purpose of providing branding and packaging design solutions to food manufacturers, produce suppliers and supermarkets to help them realise the commercial ambitions of their products. We look after everything that's involved with launching your product -'From sketch to shelf!'Before Pixel Ink, I had worked in design consultancies that focused on FMCG specifically for Food &amp; Beverage companies where I was Account Director and I also fulfilled roles in Design &amp; Project management.

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