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Commercial Strategy

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Trinity Business School - Dargan Lecture Theatre

Pearse Street

D02 H308 Dublin 2

Ireland

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Workshop lead: Des Sullivan

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LEAD Workshops are exclusively for Trinity MBA students any other students will be removed from the workshop.

Strategy, and specifically Commercial Strategy, represents a key responsibility for C-Suite leaders. Consequently, Commercial Strategy represents a material proportion of Organization and Consulting spend. In this practical module, we will explore what Commercial Strategy is, and how it is executed in industry. Building on Trinity Business School and Zoetis collaboration on Company Strategy Projects, this module will share views on the building blocks for Commercial Strategy with a focus on executing to deliver ROI impact. The module will touch on Frameworks, Methodologies, and Engagement Success Criteria.

Des Sullivan is a Senior Director with Zoetis. He has over thirteen years of consulting experience and ten years in Leadership roles in Industry. Des’ career to date has focused on the development of commercial/marketing strategy, implementation to drive top-line growth and business transformation initiatives. Industry experience includes Pharma, Commodities, Construction, Chemicals, Manufacturing and FMCG industries. Des studied Civil Engineering and Mathematics at Trinity College Dublin. After working for 3 years in management consulting he completed his MBA with Imperial College London specializing in Customer-Focused Strategy. Des held senior leadership roles in Zoetis and BP, and while consulting-led and managed commercial strategy initiatives for multinational clients. Des has experience in the European, North American, Middle East, Asia Pacific, and African markets. He is based in Dublin.

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Location

Trinity Business School - Dargan Lecture Theatre

Pearse Street

D02 H308 Dublin 2

Ireland

View Map

Organiser MBALEAD

Organiser of Commercial Strategy

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