Creating a Social Media Strategy for Your Sports Club or Organisation

PLEASE NOTE THIS EVENT IS ONLY FOR STAFF, BOARD MEMBERS OR VOLUNTEERS OF SPORTS CLUBS AND ORGANISATIONS.

This course is being delivered as part of the Volunteers Support Programmes for Galway Sports Partnership which is funded by the Dormant Accounts Fund through Sport Ireland.

SESSION OVERVIEW

During this virtual session, we will focus on how create an effective social media strategy for your organisation, making the most of using Facebook, Twitter, LinkedIn and other social media platforms to promote your product/services.

On the session, we will look at existing best practice Social Media accounts and how they can be used to give the company a better online presence.

On the session, we will look at existing best practice Social Media accounts and how they can be used to give the company a better online presence.

WHAT YOU GAIN FROM THE SESSION

Learners will leave the session with a number of up to date practical tips, tools and useful planning techniques for using Social Media in the workplace.

WHAT'S COVERED

The benefits of having a social media presence

Knowing your audience

What should be in your social media mix?

Social Media etiquette

Creating a Social Media plan

Increasing your confidence using the Twitter, Facebook and LinkedIn platforms

Curating & creating content to best promote your product/services

Understanding the key sites and tools to aid social performance

Social Media pitfalls to avoid

TRAINER: Joanne O Brien

Joanne O’Brien has over 15 years experience as Sales & Marketing Manager for consumer products, financial services and consultancy services.

As a trainer on all things digital marketing related, Joanne enjoys passing on her knowledge to all businesses looking to get online. Joanne also specialises in: Customer Services, Retail Management and Blogging.