Creating Video Content

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Creating Video Content for your Business - 2 Day Webinar

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Course Outcomes

Create effective video using a smartphone and website applications. You will leave the workshop having learned the skills you need to produce your own videos. You’ll understand how to make impactful marketing videos for your business and promotions.

Course Content

Key elements of shooting a marketing video including:

• How does video content fit into an online marketing strategy?

• Planning videos – What videos each participant should make that would benefit their business and tourism customers

• What is the best structure for video?

• Choosing the right shots

• Storyboarding – how to storyboard the video to ensure good flow of information and structure

• Apps and tools for creating better video.

• Shooting video on a smartphone. Tools and tricks

• Finding the best light for videos and what equipment should participants invest in?

• Tools and tips for editing video

• How to upload video to popular hosting sites including Instagram, YouTube and Facebook

• How to get people to watch videos. Tips and techniques to achieve this.

• Case Studies

Practical homework elements:

• Create short form video content for social media

• Planning and storyboarding a short video

• Record, shoot and edit a short video for your business

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Organiser Dublin South City Partnership

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