The Customer Experience (CX) Masterclass
9.00 AM - 12.30 PM
Trinity College Dublin
9th November 2016
"Customer Experience is today’s business benchmark”
That’s what Forbes Magazine believes - but does your company’s Customer Experience (CX) make the grade? If you want a shortcut to the CX premier league, make sure you’re at Ireland’s CX Masterclass on November 9th.
What you’ll hear
The CX Masterclass, a high-powered morning seminar that will deliver key CX insights to time-poor business owners, managers and customer-facing staff. Over 3.5 hours, you’ll hear how to:
You’ll get the inside story on CX strategies that are working in Ireland and worldwide – and the mistakes to avoid. You will walk away with a simple framework to implement in your business tomorrow.
CX Masterclass Agenda (3.5 hours)
Register, light refreshments and networking
What is CX and why is it so important to my SME business?
Welcome and review of event pack
Defintion of CX
The new way of doing business in Ireland
Killer framework & the Six Pillars
What does CX excellence & failure look like?
Chart how your business performs against the rest
The changing Irish SME/Consumer landscape
Coffee break and networking
Attendees will be encouraged to share good Customer Experience stories
How I will apply CX Excellence in my business from tomorrow?
Irish SME challenges
CX and your people
Why SME's will win in CX
Actions to kick off tomorrow
Ten killer CX insights from today – blog & webinar launch
Michael and Brian will lead the CX Masterclass and distil decades of insights on how to develop meaningful, long-term relationships with customers.
"I must say the presentation was fantastic and I couldn’t agree more that CX will be the differentiator in the Irish market going forward. The PIETER framework is fantastic in its simplicity and one that any business should utilise."
Deirdre Donaghy - Homeinstead
Today, customers are in control. They have lots of choice but little patience or loyalty. That’s why CX is critical to your business growth – and the CX Masterclass will arm you with immediate ideas and long-term strategies to keep you connected with your customers.
Where and When
The CX Masterclass will take place in Trinity College Dublin from 9.00 AM -12.30 PM on the 9th November
What will I be given when I arrive?
Attendees will be given the full course documentation pack and light refreshments.
What are my transport/parking options getting to the event?
You can find public transport information for getting to Trinity College here
You can find public parking information near Trinity College here
Where can I contact the organiser with any questions?
The CX Academy is in association with Dialogue.
Dialogue is located at 20 Grantham Street, Dublin 8.
For any questions you may have relating to the CX Academy, please call 01 662 2277.
Do you offer a group discount?
Yes! Please call 01 662 2277 to arrange a deal for 4 or more people.
Dialogue is Europe’s first Customer Experience Agency. Using KPMG Nunwood’s Six Pillars, we transform media and messages from passive communications into positive experiences along the entire customer journey.
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