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CX Masterclass


Wednesday, 9 November 2016 from 09:00 to 12:00 (GMT)

CX Masterclass

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird 2d 21h 11m €225.00 €0.00
Full Price 9 Nov 2016 €299.00 €0.00

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Event Details

The Customer Experience (CX) Masterclass

9.00 AM - 12.00 PM
Trinity College Dublin
9th November 2016 


"Customer Experience is today’s business benchmark”

That’s what Forbes Magazine believes - but does your company’s Customer Experience (CX) make the grade? If you want a shortcut to the CX premier league, make sure you’re at Ireland’s  CX Masterclass on November 9th.


What you’ll hear

The CX Masterclass, a high-powered evening seminar that will deliver key CX insights to time-poor business owners, managers and customer-facing staff. Over 3.5 hours, you’ll hear how to:

  • Differentiate your business without additional cost
  • Lock in your best customers
  • Find out how you compare with Ireland’s and the world’s best CX companies
  • Implement organisational change so staff members get behind a new CX culture
  • Persuade current customers to amplify your message amongst friends, family and colleagues
  • Segment and design remarkable customer journeys
  • Develop new relationships with like-minded professional business people

You’ll get the inside story on CX strategies that are working in Ireland and worldwide – and the mistakes to avoid. You will walk away with a simple framework to implement in your business tomorrow.


CX Masterclass Agenda (3 hours) 




Register, light refreshments and networking



What is CX and why is it so important to my SME business?

Welcome and review of event pack

Defintion of CX

The new way of doing business in Ireland

Killer framework & the Six Pillars

What does CX excellence & failure look like?

Chart how your business performs against the rest

The changing Irish SME/Consumer landscape


Coffee break and networking

Attendees will be encouraged to share good Customer Experience stories 



How I will apply CX Excellence in my business from tomorrow?


Irish SME challenges

Developing culture

CX and your people

Why SME's will win in CX

Customer journey

Actions to kick off tomorrow



Ten killer CX insights from today – blog & webinar launch

  • Michael Killeen

    Michael Killeen



  • Brian Waldron

    Brian Waldron

    People First

    Managing Director


Michael and Brian will lead the CX Masterclass and distil decades of insights on how to develop meaningful, long-term relationships with customers.


"I must say the presentation was fantastic and I couldn’t agree more that CX will be the differentiator in the Irish market going forward. The PIETER framework is fantastic in its simplicity and one that any business should utilise."

Deirdre Donaghy - Homeinstead


Why attend?

Today, customers are in control. They have lots of choice but little patience or loyalty. That’s why CX is critical to your business growth – and the CX Masterclass will arm you with immediate ideas and long-term strategies to keep you connected with your customers. 



Where and When

The CX Masterclass will take place in Trinity College Dublin from 9.00 AM -12.00 PMon the 9th November


What will I be given when I arrive?

Attendees will be given the full course documentation pack and light refreshments.


What are my transport/parking options getting to the event?

You can find public transport information for getting to Trinity College here

You can find public parking information near Trinity College here


Where can I contact the organiser with any questions?

The CX Academy is in association with Dialogue.

Dialogue is located at 20 Grantham Street, Dublin 8.

For any questions you may have relating to the CX Academy, please call 01 662 2277.

Do you offer a group discount?

Yes! Please call 01 662 2277 to arrange a deal for 4 or more people.


The CX Masterclass is partnered By:


Do you have questions about CX Masterclass? Contact Dialogue

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When & Where

Thomas Davis Theatre
Trinity College Dublin
Dublin 4 Dublin

Wednesday, 9 November 2016 from 09:00 to 12:00 (GMT)

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Dialogue is Europe’s first Customer Experience Agency. Using KPMG Nunwood’s Six Pillars, we transform media and messages from passive communications into positive experiences along the entire customer journey.

  Contact the Organiser

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