Developing an Ethos of Authentic Assessment

Developing an Ethos of Authentic Assessment

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This session will present the use, benefits and challenges of authentic assessment as experienced in the Marketing discipline at MTU.

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Presented By

  • Dr Pio Fenton, Head, Marketing & International Business, MTU Cork
Developing an Ethos of Authentic Assessment image
  • Michele McManus, Lecturer, Marketing & International Business, MTU Cork
Developing an Ethos of Authentic Assessment image

• Conor Kelleher, Lecturer, Marketing & International Business, MTU Cork

Developing an Ethos of Authentic Assessment image

• Elaine O’Brien, Lecturer, Marketing & International Business, MTU Cork

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Seminar Description

Authentic assessment is a means of providing assessment opportunities which are like tasks in the ‘real world’. Students are asked to thoughtfully apply their acquired skills to a new situation or environment. Assessments are considered authentic if they are realistic, require judgement and innovation and assess students’ ability to effectively use their knowledge or skills to complete a task.

This seminar will present the experiences from the Marketing discipline at Munster Technological University in developing a comprehensive approach to the use of authentic assessment as a means of fostering student engagement and developing collaboration with businesses. Adopting the perspective of a "work in progress" the presentation will challenge participants around the ongoing reliance on terminal examination and similar mechanisms, while also reflecting the realities of delivering complicated assessment mechanisms with large-sized student groups.

Those who participate in this seminar will:

  • Learn about the role of authentic assessment in fast-moving disciplines
  • Understand the systemic supports required institutionally to support authentic assessment
  • Consider the student voice in design and deployment of authentic assessment

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