GDPReady 

Eibhin Eviston is the point of contact at An Post for this event. Contact:post.media@anpost.ie

An Post

Join us on Wednesday, February 14th  for our exclusive General Data Protection Regulation (GDPR) briefing hosted by marketing expert Marc Michaels. This is an exclusive opportunity tailored specifically to marketers. GDPR subject expert, Marc Michaels, will decode the new regulations and offer practical advice on how to develop, integrate and manage the significant changes that are to be expected. In under an hour, you’ll walk away with: 
<UL>
<LI>An understanding of your customers’ rights</LI>
<LI>A simple 12-step guide to compliance</LI>
<LI>Knowledge of the important role of mail in pre-permissioning cascades, acquisition and on-going CRM</LI>
<LI>Clear understanding of the balancing act of Legitimate Interest.</LI>
</UL>
<H3> </H3>
Marc Michaels, Director of Strategy and Insight at Paragon Customer Communications, is one of the UK’s leading direct marketing experts. Over 30 years’ experience in the industry, and hundreds of high profile government and private sector campaigns, have afforded Marc the ability to deliver expert end-to-end consultancy, especially in areas related to strategy development, planning, data interpretation and evaluation. Marc has become a recognised voice in the GDPR debate and has been working to create more efficient and effective direct marketing communications for the future.

The Shelbourne Dublin

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GDPReady

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