IAB Connect H1

IAB Connect will take place

On: Tuesday, May 10th from 8.30am to 12pm

At: the Alex Hotel, Dublin 2. 

After 2 years of pandemic ups and downs , consumers have changed, many are fatigued by ongoing uncertainty and are seeking comfort, reassurance and happiness from brands.  Many also have made changes in their lives, are looking forward with optimism to the Spring and year ahead. 

The other trend to note is the path to purchase has accelerated and as a result it is more important than ever to be innovative with your creative and media strategies. 

IAB Connect will showcase speakers who will share how they are attracting and retaining their customers through emotive, engaging and persuasive messaging, whilst staying true to their brand values.  And how they are fulfilling consumers' desires for their interactions with brands online to be seamless and innovative.

Join us at IAB Connect to be inspired and to learn how you can optimise your digital strategy to engage this new supercharged digital consumer.

Themes for IAB Connect include:

• Digital Advertising Effectiveness - The Attention agenda
• Disruptive Brand Storytelling
• Gaming Creative to attract customers
• Engaging and emotive in-game creative
• Video ads work
• Diversity & Inclusion as a key objective

FULL SPEAKER LIST CAN BE FOUND AT www.iabireland.ie