Cancer MCAN Seminar Series (Saolta and University of Galway)
Cancer MCAN Seminar Series (Saolta and University of Galway)
Mon, Apr 3, 13:00
Clinical Science Institute CSI-1031 • Galway
Free
Actions Panel
InterTradeIreland Seminar - "Social Media Marketing" by Kevin Koidl
By Whitaker Institute for Innovation and Societal Change, NUI Galway
When and where
Date and time
Fri, 19 Oct 2018 12:00 - 13:30 IST
Location
The Portershed Eyre Square H91 HY51 Galway City Ireland
Description
“Social Media Marketing: Using Technology to Build Customer Relationships for the SME”
Dr Kevin Koidl
12noon – 1.30pm
Friday, 19th October
The Portershed, Eyre Square, Galway
This event will focus on how to use online technology to build customer relationships for SMEs. The aim of the talk is to simplify the process and understanding of how to build customer relationships online and to drive these to a successful conversion. An overview of techniques such as Search Engine Optimization, Social Media Marketing and Google Analytics will also be provided. Customers are the cornerstone of a business model and this talk provides an applied account of how to acquire and retain customers through online technologies.
Kevin is an Innovation and Commercialization Research Fellow in the School of Computer Science and Statistics at Trinity College Dublin. His interests are Social Network Marketing, Search Engine Optimization and Machine Learning. He is the founder of Wripl Technologies and co-founder of Kaffeehouse.com. He is a regular public speaker and panel member related to Ethics in AI and the future and impact of Social Media.
He graduated in 2006 with a Dual Masters in Computer Science and Business Studies (Witschaftsinformatik) from the Technical University of Darmstadt in Germany. Kevin received his PhD in Computer Science from Trinity College Dublin in 2014.
DIRECTIONS
The Portershed is located just off of Eyre Square behind the Meyrick Hotel in the Irish Rail car park. If facing Eyre Square in front of the Meyrick, the entrance to the car park is on the right. See https://portershed.com/#pslocation
InterTradeIreland All-Island Innovation Programme
The All-Island Innovation Programme is funded by InterTradeIreland which aims to promote and encourage innovation across the island of Ireland. A series of free innovation lectures, seminars and masterclasses are held throughout the year to share international best practice in areas of innovation. The Programme is delivered in partnership with InterTradeIreland, Queen’s University Belfast, NUI Galway, Dublin City University and University College Cork.
http://www.intertradeireland.com/all-island-innovation-programme/
Hashtag: #ITIInnovation
Tags
About the organiser
The Whitaker Institute for Innovation and Societal Change applies a multi-perspective research approach to business and social issues, with an impact-led focus at the core of its endeavours. One of its key values is the promotion of a sustainable and inclusive society, influenced by the broad dissemination of rigorous and relevant research. Furthermore, the Whitaker Institute seeks to continue the tradition at NUI Galway of critically pursuing knowledge discovery that stimulates academic debates and opens public conversation to advance the greater good.