Introduction to Programmatic

IAB Ireland is a member of the global IAB network of online advertising trade associations. Affiliated to IAB US and IAB Europe, IAB Ireland shares the IAB purpose to PROVE, PROMOTE and PROTECT the online advertising industry.IAB Ireland is a not for profit organisation.

IAB Ireland

<DIV STYLE="text-align: center;">THIS WORKSHOP IS NOW FULL - PLEASE JOIN OUR WAITLIST AND WE WILL BE IN TOUCH IF A PLACE BECOMES AVAILABLE OR WITH FUTURE WORKSHOP DATES </DIV>
Course Summary &amp; Learning Objectives
This course is designed to be an introduction to programmatic advertising for Publishers, Agencies and Advertisers. It serves to explain what programmatic advertising is, why it is growing and how it can be used. It builds upon and leverages the work of the IAB Europe Programmatic Trading Committee, including research into market drivers (Behaviours and Attitudes study) and pan-European Market Sizing. 
Having completed the course delegates will be able to:
<UL>
<LI>Understand key market drivers for programmatic advertising</LI>
<LI>Define programmatic advertising in the context of their business and market</LI>
<LI>Understand and correctly use key programmatic terms (DSP, DMP, SSP etc)</LI>
<LI>Understand the various programmatic models that exist for their business</LI>
<LI>Show awareness of current industry trends including future challenges and opportunities</LI>
<LI>Explain to colleagues and stakeholders why (or why not) programmatic advertising is important to their business in the year ahead</LI>
</UL>

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Introduction to Programmatic

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Introduction to Programmatic

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