IP Crash Course

Protect & scale your brand! Join Bird & Bird at the GEC for an IP Crash Course on trademarks, NDAs & strategy.

Join global law firm Bird & Bird for an intensive "Lunch and Learn" session designed to help startups and scaling businesses navigate the world of Intellectual Property (IP).Whether you are just starting out or preparing to enter new markets, protecting your innovation is critical. This crash course will provide actionable insights into securing your brand’s future and commercialising your ideas.What we will cover:

• Brand Protection: Trademarking and design rights.
• Confidentiality: The role of NDAs and protecting your "secret sauce."
• Scaling Securely: Strategic IP advice for market entry and product launches.
• Commercialisation: Turning your IP into a core business asset.

The ExpertsBird & Bird is a world-renowned leader in Intellectual Property. Their Irish office, established in 2022, provides elite advice on everything from high-stakes litigation to the day-to-day strategic needs of founders.

• Sarah McMullen (Senior Associate): A registered Irish trade mark agent with over a decade of experience, Sarah specialises in helping creative and tech businesses enforce their rights as they scale.
• Isabel Humburg (Associate): A specialist in IP and emerging tech (including AI), Isabel advises founders on navigating fast-moving regulatory landscapes and brand strategy.