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Email marketing is hugely important for charities - it consistently delivers better results for fundraising and campaigns than social media. Yet many charities struggle to make the most of their email lists, and to keep up with best practice for creating effective emails.
Speakers
Adrian O'Flynn is an email expert who increased Concern Worldwide's return-on-investment on email by over 500%. Adrian has wide experience in crafting effective emails and delivering real results from email
Jean O'Brien has over a decade's experience working as a digital communications specialist in Irish charities, and has run many successful email campaigns for charities such as Oxfam Ireland and Barnardos.
Workshop Content
The case for email
Improving and modernising your organisation's emails
Making emails more effective
Advice on working with a small budget and limited time
Exercises on improving existing emails, developing content ideas and more
Attendees will also have access to help after the workshop, with implementing what they've learned.
Who is it suitable for?
Charities that are using email marketing and would like to work more effectively. This workshop is suitable for charities of all sizes.
We are delighted to have Care2 - the world's largest community for good - as sponsors of this workshop.
More than 20 million people trust in Care2 to help them discover, share, and take action for the causes they care about most. Care2 makes sharing stories and actions, and creating online petitions simple - sign up today.
Do you have questions about Irish Charity Lab Workshop – Improving Your Charity's Emails - Apr 2016?
Contact Digital Charity Lab
Irish Charity Lab is a not for profit collective that works with Irish non-profits, charities and causes to: build digital skills and innovation; increase knowledge-sharing on online technology and strategies; and drive collaborative working on digital projects
We are delighted to have Care2 - the world's largest community for good - as sponsors of this workshop.
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