Launch Event- ENTRUST and DIGI+

About IVIIVI is a multidisciplinary research institute focused on digital transformation and technology adoption based in Maynooth University.Founded in 2006 in collaboration with Intel, we have a strong track record of industry collaboration, both locally and internationally.We have demonstrated excellent dissemination capability including education and training, and have developed a close working relationship with Enterprise Ireland, IDA Ireland, Science Foundation Ireland and other research centres.

Innovation Value Institute

Renehan Hall

Prof. Markus Helfert and Prof. Zohreh Pourzolfaghar from the Innovation Value Institute are leading DIGI+, a world-class research fellowship programme, cofunded by MSCA, on Sustainable Digital Transformation and ENTRUST, a Doctoral Network that will train a cohort of 11 Doctoral Researchers with the aim to establish a new generation of Data Executives. DIGI+ is embedded within Ireland’s leading SFI-funded research centres, Lero and Adapt, bringing together a group of world-leading experts with the aim for a new generation of creative, entrepreneurial and innovative researcher leaders, able to face current and future challenges aligned with EU’s Digital and Green Agenda. Driven by the ambition of sustainable ecosystems the DIGI+ research programme is focused on developing innovative digital transformation approaches addressing cross-disciplinary challenges, relevant to current policies and strategies in the European Research Area. The programme funds 20 Postdoctoral Researchers to advance digital transformation practices in four multidisciplinary research themes: 1) Innovative Business Models and Data Ecosystems; 2) Digital Culture and Skills ; 3) Data Governance; 4) Innovative Digital Technologies and Adoption aligned with the EU sustainable development goals. Driven by the ambition of sustainability, DIGI+ has brought together partners that cultivate excellence by extending the traditional academic research setting, equipping researchers with a tailored combination of research-specific and transferable skills that will enhance career prospects in both the academic and non-academic sectors. ENTRUST brings together 16 leading research institutions and enterprise from 5 different countries across Europe to establish a Doctoral Network. ENTRUST graduates will have obtained a PhD and are able to take on leading roles in academia, industry or policy sector. They will be experts on agri-data governance sharing data in a fair, transparent, and trusted environment. ENTRUST demonstrate how agri-data from farmers can be made available, governed, and exploited, with benefits shared in a fair way. ENTRUST will enable DRs to excel in their future career perspectives in the intersection between computing, information systems and social science and thus, provide the DRs with enhanced career perspectives, combined with an innovation-oriented mind-set and creativity, thereby forming a new generation of Data Executives.ENTRUST also addresses current challenges of data governance in agriculture and farming and will provide scientific results on (1) adoption factors of Data Technologies to allow farmers to unlock data potential, (2) on enhanced Data Governance practices to ensure a fair and trustworthy agri-data space and (3) on new types of innovative Business models for fair value sharing.ENTRUST supports the European Data Strategy foreseeing European Data Spaces as the key instrument to democratize the access to data and unlock its full value, in particular for the agri-food sector.AGENDA: 16:00 Welcome Address Aidan Mulkeen, Vice-President Academic, Registrar &amp; Deputy President16:05 Launch of ENTRUST and Digi+ Martin Heydon, Minister of State at the Department of Agriculture, Food and the Marine and with special responsibility for Research and Innovation16:25 Opening address Aidan Mulkeen, Vice-President Academic, Registrar &amp; Deputy President16:45 Project Overview Prof. Markus Helfert ,Director, Innovation Value Institute &amp; Prof Zohreh Pourzolfaghar, Innovation Value Institute &amp; School of Business 17:30 Wine &amp; Canape Reception

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Launch Event- ENTRUST and DIGI+

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