Multilingual Multinationals

TRiSS

A particular challenge that most multinational firms face is the need to operate in countries where different languages are spoken. Employees of such firms generally speak different languages with varying degrees of fluency: some are effectively monolingual, while others may speak more than one language. When communicating with each other---particularly across subsidiaries or between subsidiaries and headquarters---these employees face decisions about which languages to use in what circumstances. As a consequence both of the abilities of employees and of the communication choices that they make, communication among headquarters and different subsidiaries will be of varying reliability, affecting the operational effectiveness of the firm. Just as importantly, the managers of the firm can influence these choices through firm-specific language policies, such as the adoption and enforcement of a particular corporate language.
Prof. Andrew John is an associate professor of economics at Melbourne Business School and Associate Dean of the faculty.  His work is in the area of applied economic theory with relevance to management. 
Andrew’s research has been published in leading academic journals, including American Economic Review, Journal of Marketing, Management Science, The Quarterly Journal of Economics, and Sloan Management Review. His research topics include macroeconomics, consumer boycotts, the economics of language, and economic growth and environmental quality. 
 
You are welcome to bring a packed lunch. Tea and coffee will be provided.

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Multilingual Multinationals

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