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Optimise your Ad Campaigns with Advanced Strategies: Google Digital Garage

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Retail Excellence is delighted to announce a collaboration with Google Digital Garage, offering free webinars for our members.

About this Event

The Google Digital Garage will provide free online and live webinar digital skills training to retailers across the country to help people grow their skills and businesses from home. This webinar is divided into two parts:

Part 1 (1 hour): Optimise you Ad Campaigns with Advanced Strategies, Google Digital Garage Webinar

Discover how you can drive growth for your business through measurement. Take your analytics to the next level by applying attribution models to your ad campaigns. Take a holistic view of consumer journeys and discuss the importance of tracking conversions that matter.

In this webinar you will learn how to:

  • How to use measurement and attribution to optimise your campaigns.
  • How you can drive growth for your business through measurement.
  • How to use data to inform your bidding, budget, and targeting decisions.

Part 2 (30 minutes): How to safely reach more local shoppers during the pandemic, Pointy from Google

It’s been a challenging year for retail: the first pulse of the pandemic saw a hectic scramble for the essentials while many businesses have had to close for quarantine.

New ways of selling and fast adoption of digital tools have been born out of necessity with retailers finding interesting ways to safely reach their customers.

With this in mind, Pointy from Google will present a 30 minute webinar to discuss how Covid-19 has changed shopper behaviour and how retailers can use Google tools to aid in economic recovery by helping them to connect with nearby shoppers.

Course outcomes:

  • The retail landscape and how it’s changing
  • Simple retail innovations
  • How Google can help
  • How to get Pointy from Google/how it works

There will also be a live chat function available with Google experts on hand to answer any questions you may have throughout the entire 90 minute session.

These live webinars are absolutely free to attend and delivered by expert Google Digital Garage trainers who are eager to help and support your learning, whatever your goals.


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