PR for SMEs

Maria Johnston, DCU Inventmaria.johnston@invent.dcu.ie01 - 700 7597

Invent, Dublin City University

PR for SMEs January 31st, 9 - 10.30 Invent, DCU
This seminar will cover the following: 
How PR benefits your business Creating a PR campaign on the cheap Integrating PR into your Content Marketing Strategy The importance of telling a good story Why every company is a media company. The PESO model - paid-earned-shared-owned media Building relationships with journalists Tools to amplify your message What a modern PR agency should look like Measuring PR - outputs v outcomes.
Conor Quinn is former Editor of, RTE's 6.1/9 o'clock news and RTE's Business Weekly. Previously he was editor of Food Ireland magazine and a reporter for the Irish Independent and Sunday Tribune. Conor has provided communications strategies for large and small companies in Ireland including Eircom, Intel, EBS, AIB and ESB. A graduate of Enterprise Ireland's iGAP digital marketing programme, he is currently a communications and marketing consultant.

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PR for SMEs

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PR for SMEs

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