Pre Post-digital

With technology ownership and usage beginning to plateau, we are now in what can best be described as the Pre Post-Digital era. So now is the time to plan for, and in so far as is achievable, shape our Post-digital world from a business and marketing perspective.

Damian Loscher, Managing Director of Ipsos MRBI, will take us through the phases of Digital and explain how this almost cosmic event has bent our world out of shape, never to be the same again. Our world will keep changing – it is unlikely that we will see peak digital in our lifetimes - but at some point soon, very soon, Digital will blend into the landscape. Already the haze is lifting and serious questions are being asked about how effective and accountable are some of our recently adopted digital behaviours.

Every post phase throws up the opportunity to examine the processes that were introduced in haste during the boom and to recalibrate industry thinking with the benefit of hindsight. Post-digital will be no different in terms of the opportunities it will present and Damian will give his roadmap for how to derive maximum benefit from this opportunity with a focus on advertising effectiveness, media measurement and return on marketing investment.

Biography

Damian Loscher is Managing Director of Ipsos MRBI (Ireland) and a Partner in the Ipsos Global Network. During his 25 years in research, Damian has directed more than 1,000 projects, across almost every industry sector, giving him a unique perspective on the marketing questions that seem to challenge every business. He has a particular interest in media research and is involved in ongoing projects in the Radio, TV and Out Of Home sectors.

Damian is Ipsos MRBI’s chief methodologist and pollster, and writes regularly on polling and politics for The Irish Times. He is also a former Chairman of the Marketing Society.