Sales Meets Innovation: The Masterclass for Commercial Growth

The Ludgate Hub

Discover how aligning sales and innovation drives real business growth in this hands-on masterclass with Alan Maguire of ESI.

In today’s fast-paced market, innovation alone isn't enough, it must be tied directly to sales and customer value. Likewise, sales isn’t just about closing deals, it’s a strategic lever for identifying market needs, shaping innovation, and driving commercial growth.This 2-hour masterclass led by Alan Maguire (Founder &amp; CEO of <a href="https://esinstitute.com/" title="https://esinstitute.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">ESI</a>) explores the strategic connection between sales and innovation, and why one cannot succeed without the other.This session will equip you with the tools and mindset to:<ul><li>Use sales conversations to spark innovation</li><li>Position innovation as a driver of growth, not just creativity</li><li>Align sales and innovation strategies for maximum commercial impact</li></ul>