Scaleup: Competitive Differentiation for Business Growth in Cyprus & beyond

Let's be honest, there are a lot businesses in Cyprus. Many that look and sound the same.

This might because they are older established businesses from past generations and being in that familiar comfort zone is how it's always been.

But things are changing.

Even Cypriot brands whether B2B or B2C need a strong brand to stay competitive.

A brand that shifts focus from beating the competition on price and depending on existing customers to attracting new ones. A brand that will help you charge more and detach from competitors. The journey begins by stepping away from the crowd and carving out a unique space to call your own.

Discover the secrets to carving out a unique position in your customers' minds. We will use and teach the the same tested frameworks and 'thinking' that have been used by some of the world's biggest brands globally. The same thing you can do in a busy and saturated space like we have in Cyprus. But as if you are playing in the global space.

Because Cyprus is tiny, but mighty (mitsi alla rotsi)

Event Type:

This is an in-person interactive workshop led by 3 international strategists with a deep understanding of the strategies needed for growth-stage companies like yours.

It will arm you with the know-how as well as practical strategic frameworks you can implement immediately helping your company scale-up to the next stage of growth.

Workshop Goals:

1. Inform future marketing efforts:
   Clarity is King. This workshop is designed to teach you how to craft compelling points of differentiation, 'design' new customers and identify a unique value proposition that will make marketing easier and more effective.
   
   
2. Strategic Repositioning for Market Expansion:
   Equip leaders with the tools to analyse new markets, understand competitive landscapes, and successfully position their company for expansion, from Cyprus to the world.
   
   
3. Building a Resilient Corporate Culture:
   Your internal story impacts the external one. We will guide you to shape a culture that is aligned on collective goals, supports transition, encourages innovation, and maintains employee engagement and loyalty through periods of change.
   
   
4. Leadership Transition in Family Businesses:
   Generational change in family-owned companies is challenging. We will share strategies that will help you navigate this pivotal moment for your busines, maintaining brand heritage while ensuring you continue to innovate for growth and remain relevant for the future.
   
   
5. Brand Evolution:
   Finding a space you can call your own is great. Keeping it is gold. We will guide you through shaping your brand today and for the future, ensuring that your brand identity and corporate strategy are always aligned.
   
   

Why Attend?

The Scale-up workshop goes beyond traditional business workshops, offering a deep dive into the specific challenges and opportunities presented by corporate transitions.

Whether your company is exploring new markets, undergoing a generational leadership change, or seeking to redefine its strategic direction, this workshop will provide the knowledge, tools, and confidence to navigate these changes successfully.

Who Should Attend?

• Senior executives and management teams of corporations based in Cyprus, facing or planning significant transitions.
• Family-owned businesses preparing for generational leadership changes.
• Companies at a strategic crossroads, looking to redefine their growth strategies and brand positioning for new market realities

Testimonials:

Organisers:

The workshop is organised by WAM, hosted by Factory 39.

WAM consists of Wes Henstock, Ash Rathod and Martin Zarian are founders of
creative agencies, Confid3ntial, DFC Studio and Factory 39 respectively.

Taught personally by the branding expert, Marty Neumeier - who has worked with Apple, Hewlett-Packard, Microsoft, and Adobe - we are also the first brand architects who have come together from different agencies to collaborate on strategy work for clients like you.

But why does that matter to you?

Because this means:
- 3 minds.
- 3 agencies.
- 3 times the value.
- 3 times the speed.
- 3 times the efficiency.

But always 1 simple goal: Help companies going through a transition to succeed.
Let's shape your business and ultimately your brand.

Martin Zarian (Factory 39):

Martin Zarian is an award-winning full-stack brand builder, dedicated to engineering business growth without the usual fluff.

With an integrated approach that merges purpose, design, strategy, clarity, and messaging, Martin doesn’t just align teams; he gets them rowing in the same direction with the same cadence. This method ensures a unified strategy and a distinctive visual and verbal identity with the single goal of helping businesses sell more, more frequently, and at a higher price.

Martin’s worked with brands like FIFA, Dr. Oetker, SiGMA and Voucher Codes as well as several scale-ups in the Tech, MedTech and SaaS space.

Wes Henstock :

Wes Henstock excels in creating purpose-driven brands, drawing on over two decades of experience in branding, design, creativity, and brand activation. His expertise encompasses education, leadership, and fostering a dynamic culture within organizations. Wes skillfully transforms business challenges into opportunities, making the ambitious achievable while strategically minimizing risk.

His collaborative efforts with global organizations such as the Raheem Sterling Foundation, Schuco, NY Yankees, CAT/Finning, NHS, PepsiCo, and prestigious fashion houses like DKNY, Tommy Hilfiger, and Giorgio Armani highlight his dedication to diversity and innovation. His work is a testament to the principle that a strong, purpose-driven brand is crucial for ethical distinction and significantly enhancing business growth, profit, and performance.

Ash Rathod:

Ash Rathod is a brand strategist with a knack for crafting compelling brand stories and marketing strategies that drive growth. Merging analytical insight with creative vision, Ash specialises in aligning brand identity with business objectives, ensuring cohesive and impactful communication across all channels.

Ash’s portfolio showcases his versatility across various industries, having developed creative communications for major clients like J&J, Gilead, and BP, as well as for startups projects.

His practical expertise extends to delivering tailored workshops and courses on brand storytelling and strategy, solidifying his reputation as a pragmatic and effective brand architect for businesses aiming to scale in competitive landscapes.

What's Included?

• 1 interactive full day live workshop
• Direct access to 3 certified brand builders
• Guided feedback & reflection
• Course certificate upon completion
• 2 Hrs of private coaching
• Networking Event
• Food & Drinks

Get the course reimbursemed

Great news: A lot of organisations have an L&D or education budget that can cover our course fees. We offer multiple solutions to assist you in obtaining reimbursement for your course.

Course Invoice Details

Upon registering for a course, you'll promptly receive an invoice detailing your purchase. This document can be directly submitted to your organisation for reimbursement purposes.

Certificate of Achievement

After successfully completing a course, you'll be awarded a certificate of achievement, which will be sent to you via email. This certificate will feature your name, the specifics of the course you completed, and our official seal, serving as formal recognition of your accomplishment.

Email Template for Manager Approval

Need to get your manager's green light? We've crafted a reimbursement email template to streamline your request. Inform your manager about the course and how it's poised to enhance your professional skills. Email Template Link.