Setting You Up For Success Workshop Series

Workshop 1: The 10 most expensive negotiation mistakes designers make - Friday April 1st, 10am to 11.30am

• What are the classic mistakes we make so easily and repeatedly?
• How much are they costing your business?
• 5 strategies to avoid making those mistakes
• And boost your confidence to grow your business in 2022

Workshop 2: Earn more money, more easily, more often - Weds April 6th,10am to 11.30am

• If you run your own business, it’s easy to think the answer is to work longer and harder.
• It’s about working smarter.
• 7 strategies to put more money in your pocket - without working 24/7
• Maybe even taking one Friday afternoon off each month!

Workshop 3: Increasing your fees and prices – even when clients don’t want you to - Friday April 29th, 10am to 11.30am

• Why do you need to increase your prices and rates in 2022?
• What stops us increasing our prices?
• 5 strategies to help you increase your rates and prices
• How will clients respond to increased prices?
• 3 responses to clients pushing back against our prices

Workshop 4: How saying ‘No’ more often will generate more revenue - Weds May 18th, 10am to 11.30am

• Not all business is worth having.
• Qualifying opportunities. How do we decide which opportunities to pursue? Is it dangerous to turn down an opportunity?
• How do you say No without upsetting clients?
• Pushing back when clients are being unreasonable – unrealistic budget, ludicrous timings, unrealistic expectations.

Workshop 5: Filling the pipeline - Friday May 27th, 10am to 11.30am

• Every year you will lose a couple of clients, maybe more. These
• will need to be replaced.
• You should always have no business opportunities ‘bubbling away’
• How do we find the right clients and get on their radar?
• Can we generate inbound enquiries?
• Is cold calling a waste of time?
• How can we stand out from the crowd?

Workshop 6: Building client relationships that grow your business - Weds June 1st, 10am to 11.30am

Great business comes from great relationships. And great relationships come from great conversations.

• How do we engage with senior clients?
• How do we then stay in touch with them over time?
• How can we build the client’s trust in us?
• Moving from ‘supplier’ to ‘partner’ or trusted adviser

About the Facilitator:

Chris Merrington helps creative agencies and designers grow profitably, have stronger senior client relationships and become more successful. He’s studied what the most successful and most profitable businesses do to grow, and what the least successful do to stay stuck and uses these insights to help his clients grow.

His book Why do smart people make such stupid mistakes? has been specifically written for agencies and creative businesses to improve their negotiation effectiveness.

He has also produced 2 major studies in collaboration with Moore Kingston Smith (UK top 20 accountants) into agency profitability, success and turning underperforming agencies into those delivering astounding results.

Chris has worked with over 150 agencies and creative businesses in the UK, Europe and the across the rest of the world from the USA to Australia and South Africa. From small businesses to the major groups such as Publicis and Omnicom.

His approach is practical and action orientated. He will show you techniques you can apply the next day to improve your business, your success and your revenue.

Prices:

Member*:

Single workshops: €45 per workshop

Series of 6: €245

Non-member:

Single workshops: €75 per workshop

Series of 6: €375

*Member rates available to private sector members of the IDI, ICAD, IAPI and 100 Archive whose businesses are based in the Republic of Ireland.