Are you looking to take your social media advertising campaigns to the next level?
Our Speaker is Rob Chilver, a renowned industry expert with over fifteen years of experience in the book industry. He has worked across various roles including online merchandising and social media management for Waterstones.com, running campaigns for bestselling authors at Headline and Bookouture, and leading digital marketing for Wimbledon BookFest.
This course is specifically designed for publishers and is an excellent opportunity to learn from an experienced industry veteran. Don't miss this chance to take your social media advertising campaigns to the next level and sign up today.
Day 1: Organic Social Media
Our Organic Social Media Training course aims to equip individuals with the tools and techniques to expand their social media presence. The course begins with an in-depth analysis of each platform, namely Facebook, Instagram, Twitter/X, and TikTok, examining the advantages and disadvantages of each. Participants will learn how to create engaging content that will attract and retain potential followers, ultimately increasing customers. The course will also cover essential tips, tricks, and tools that will enable efficient management of social media presence. Join us today to gain valuable insights and enhance your social media game.
Day 2: Paid Social Media
Today you will receive training on creating paid social media ads with confidence. The training will help you navigate the changing online landscape and teach you how to find and target your ads effectively. This hands-on session will show you the different formats of social media ads and how to create them for Facebook, Instagram, Twitter/X, and TikTok. You will also learn how to measure and optimize the results of your ad campaigns to find new readers and customers with ease.
Speaker - Rob Chilver, Adventure with Words
Since 2020, Adventures With Words has worked with more than twenty publishers and imprints, helping them achieve four Sunday Times hardback fiction #1s and four Sunday Times paperback nonfiction #1s, as well as many TCM and Kindle bestsellers. Rob Chilver has nearly fifteen years’ of experience in the book industry. He has worked across bookselling, digital marketing and content marketing, with roles including online merchandising and social media management for Waterstones.com, running campaigns for bestselling authors at Headline and Bookouture and leading on digital marketing for Wimbledon BookFest. His innovative campaign for One Pound Meals, the first cookbook by Miguel Barclay, won the Adult Non-Fiction category at the Book Marketing Society awards. In addition, Rob ran social media advertising for How To Kill Your Family by Bella Mackie, the campaign for which was shortlisted for Marketing Strategy of the Year at the British Book Awards 2022. Whether it is Meta advertising for beginners or a session on advanced skills, Adventures with Words offer training to teams on taking their paid social media advertising campaigns to the next level.
