Actions and Detail Panel
Things in the Offing
Tue 28 March 2017, 08:15 – 10:00 IST
Speaker John Fanning
The literature of branding and marketing communications has been dominated in recent years by talk about meaningful brands, purposeful brands and even conscience brands. But whenever someone attempts to define these terms the results are confusing. The definitions are often interchangeable but even more perplexing they could apply equally to brands from the late nineteenth century onwards.
However there is something afoot, there’s something stirring out there in what has recently been described as ‘a new age of un-beauty, rage and fear’.
This talk is designed to make sense of the new age of branding by presenting a completely new schema of different business responses to the brand challenges of the twenty-first century
John Fanning lectures in Branding and Marketing Communications at the Smurfit Business School. He was managing Director and Chairman of McConnells advertising between 1980 and 2005. He writes regularly on the subject for marketing publications and in the national press and is the author of The Importance of Being Branded: An Irish Perspective (Liffey Press).