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Tricks & Tips: Marketing & Comms for Community Groups with Susan Heffernan

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It is so important these days to be able to communicate what we do to the people who need to hear it.

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It is so important these days to be able to communicate what we do to the people who need to hear it. How do you reach the people you need to reach? Who are the people you need to reach?

Join us on Zoom for this interactive Tips and Tricks Session which will help you think about your messaging and how to get it out there.

Susan Heffernan, MPRII is a marketing and project management consultant, working primarily in in strategic planning and communications. A particular focus of Susan’s work is on stakeholder engagement, largely in the heritage, tourism and not-for-profit sectors. Susan works in partnership with clients, identifying opportunities, driving innovation, navigating the marketplace, guiding through uncertainty and enabling adaptation and agility to achieve sustained, profitable growth for commercial enterprises, and a wider reach and successful outcomes for public and not-for-profit organisations.

Recent projects include strategic tourism and heritage planning, SME mentoring, funding proposals, destination branding and marketing planning, diaspora engagement initiatives as well as delivering a broad variety of festivals and events.

Susan is a Member of the Public Relations Institute of Ireland, a member of Sustainable Tourism Ireland and a member of Ballina Chamber of Tourism & Commerce Council 2020-2022.


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