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Peter Turley


Selling is the single most important activity in which you or your business will ever engage.


Without sales, you have no business and without constantly improving your sales process, your business has no future.


"You don't close a sale, you open a relationship if you want to build a

long-term successful enterprise." - Peter Turley


Peter started his career in the world of architecture, moving on to run a manufacturing company and winning the National Enterprise Award for Business Innovation, followed by a successful career in Sales and Sales Management.


His Sales Training Programme, based around the Psychology of Buying, is a unique perspective of the sales journey, looking at it from the point of view of the customer’s subconscious decision-making processes, using everything he has learned from human face to face interaction in the workplace over 29 years, along with what he gleaned from being in rooms with world leading sales authorities such as Jack Daly and James Caan.


He is now a leading Sales Speaker and Trainer, sharing stages in front of hundreds of delegates with some of Ireland’s most prolific business leaders at sales conferences and events all over the country, creating inspirational change and delivering results for both individuals and businesses.


Counting many well-known companies like Senator Windows, Hive Salon Software, Dublin Chamber, Bank of Ireland, Colliers International and The Sales Institute among his current clients, he has earned many accolades along the way:



“These are challenging times. To succeed in business, you need to be better than your competition. The secret is proper focused training with an emphasis on the Irish market. Check out Peter Turley, I did and was very impressed with his no-nonsense approach.”

Gaetano Forte – Former President of SIMI


“Peter formulated a specific Morrison’s training day to upskill and motivate our team. Their time with us ranged from just 2 weeks to 32 years. He delivered everything we asked for – and more!”
Gary Morrison – Morrison BMW & MINI


“Peter showed us a totally different sales process. I would highly recommend Peter as a sales coach and sales team builder. His strategies are brilliant and will build value in any sales team, you need to try his approach.”
Lawrence Parnis – CEO, Hive Salon Software


“Peter recently presented a highly professional Sales Training workshop to our sales team which was focused, thorough and forthright. We will introduce Peter's compelling sales training techniques into our ongoing interaction with our customers to ensure they get the best quality service.”
Hugh Arnold – Director, Vendor Finance Ireland


“Thank you for a brilliantly presented course. It gave me a new perspective to selling, and fresh ideas I can put into practice.”
Joey Bell PIB APA – Business Manager, Kenny Galway


“The course really helped to give me a re-boot in how I think and act on sales initiatives. I would definitely recommend the course whether you are an experienced sales person, deal with sales occasionally or new to selling.”
Roger Hobkinson – Director, Colliers International


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