Sinead Keary the Label

Sinead Keary the label is an Irish fashion brand, founded in 2020 by Personal Shopper and Designer Sinead Keary. The first collection came to life after 12 years of working in luxury retail and with hundreds of personal shopping clients who repeatedly expressed that they had a wardrobe full of clothes and nothing to wear.

Sinead set about designing a collection of luxury essentials to help in forming the foundations of a capsule collection to act like pieces of a jigsaw puzzle, enabling women to make better sense of their wardrobe. Sinead Keary the Label is now a leading design house for timeless luxury essentials which have been thoughtfully created to empower women to feel stylish and confident with every outfit.

Minimalism, femininity, fine fabrics and perfect fit are all essential components to the label collection.