With the use of smartphones increasingly prevalent and video the preferred way to browse on small screens, events can't afford to ignore this medium.
Category - Event Marketing
Nicola Lloyd, Head Of Event Marketing for Pearson Frank, discusses what event organisers can do to better their chances of attracting event sponsorship.
Make your event's marketing copy more eye catching, more relevant, and easier to digest with these eight useful online tools.
Facebook may be a behemoth, but can ephemeral messaging app Snapchat give event organisers a leading edge when connecting with a younger audience?
It happens to the best events. Ticket sales spike, then flatline or even decline. Here’s how to kick start your event's growth again.