For event creators, increasing awareness and interest in events is crucial to growing attendance and revenue. Knowing how to promote your event and sorting through websites to promote events can be challenging. And although the Internet theoretically puts everyone in the world within reach, what you need is an event site that connects you directly to your audience.
Fortunately, Eventbrite lets you easily integrate your event with top event listing sites to reach new audiences. These platforms are geared towards people within your social circle or those seeking information about events to attend, so you can target exactly who you want to reach. And Eventbrite Boost allows you to easily promote your events across different event promotion platforms to expand your reach.
Let’s check out how these platforms promote events work, and how they offer online event promotion ideas.
Table of contents
Websites to promote your live music event
Websites to promote other types of events
Event promotion websites
Posting your Eventbrite event on event discovery sites lets you tap into new audiences and expand your reach. Consider these options for promoting your next event.
Facebook Events
Facebook is where many people find out what’s going on with friends and what’s happening in their local communities. So, learning how to create an event on Facebook is essential when you’re looking to promote your next event.
Facebook Events are powerful because of the social platform’s robust targeting capabilities. Facebook algorithms get your events in front of the right audiences, considering essentials such as geolocation, demographics, interests, and behaviour. And once a user expresses interest in your event, that interest is relayed to their friends in their feeds. Your reach is exponentially magnified.
To become a Facebook Official Event that can sell tickets directly on the platform, publish your event to Facebook through your Eventbrite dashboard. To make things even easier, Facebook Events integrates with Eventbrite Boost to solve your marketing issues.
Evvnt
Evvnt is an integrated marketing and ticketing platform that puts your event information in front of an event-going audience. It works by aligning each event by category and location with its database of more than 4,600 publishers with customers in more than 139 countries, so it can be especially effective at increasing your event’s exposure.
When integrated with Eventbrite’s ticketing technology, Evvnt makes it easy to market and sell tickets to your event at no cost to you. Your Eventbrite events can now reach 10 sites with a single click, and up to another 120 more within the extension. Now that’s how to promote your event!
Google Events
Google is another great way to increase your event’s reach. Even though Google doesn’t have its own events site, your Eventbrite event can populate in search results when anyone searches for something related to your event. This can increase your event’s exposure, leading to more interest and revenue. Improve your event’s search rankings by checking out this SEO cheat sheet for events.
Local Sites
Don’t forget to stay local. Live events are generally attended by local audiences, so it’s always smart to promote locally. Many cities have local event sites that people use, so it’s worth looking into key sites in your community. Check out local publishers online, such as newspapers and magazines, and ensure your event is added to any event calendars they publish. You can also tap into local social media pages or neighbourhood websites to share details about your event.
Websites to promote your live music event
Reach out to fans of live music and promote your event using these event sites to generate interest in your upcoming event.
Spotify
Everyone knows Spotify as the place to go to listen to music. The music platform boasts 456 million users around the world, so Spotify is particularly effective for promoting your music events – it has the potential to reach such a vast audience.
When you integrate Spotify with your event’s Eventbrite page, it’s easy for fans of your artist to find your event. Spotify’s “Concerts” section displays qualified upcoming events for that artist. With just two taps, live music fans are redirected to your event listing via an in-app browser. Concert tickets can be en route to your listener’s inbox within minutes.
YouTube
It’s easier than ever to find the music you love online, meaning it should be easier than ever to see it in concert. Potential gig-goers are consuming more than a billion hours of content every day. Too often, they have no idea if or when the artist they’re watching will be in their town. With one added feature, you can solve their problem and increase event awareness, as well as your ticket sales.
Integrate your event’s Eventbrite page with YouTube and an “On Tour” drop-down shelf will appear directly under the YouTube video. Expand the display to show qualified upcoming events for that artist. With just a few clicks, music fans are redirected to your event listing via an in-app browser.
Bandsintown
Bandsintown reports being the largest concert discovery app in the world. With more than 70 million concertgoers using the service and more than 2.5 million music event dates listed, they may have a point.
With Bandsintown Promoter, you can create custom email campaigns to target that audience by music preference and the specific artists and bands they follow. You can then hyper-target the right fans based on geolocation. Bandsintown Promoter can help you sell more tickets and drive attendance to your show, festival, or concert.
Websites to promote other event types
Whether you’re hosting a corporate or social event – in person or online – you can find a website to promote it. Consider these options as you market your event.
Corporate event promotion
Tap into your existing network to promote events. You can create an event on LinkedIn, with options for both virtual and in-person events available. Send event invitations to anyone in your network – or post the event publicly on the platform for greater reach.
Social event promotion
Social events can appeal to a broad audience, so share the event as widely as possible. Yelp Events offers a spot to post a variety of notices for events like food and drink gatherings, fairs, and meetups. You can also post about your events on social media sites, including Instagram, where you can share details, links to your Eventbrite event page, and a countdown to the big event.
Ready to list and promote your event?
The internet is crowded with all kinds of information, and it’s changing all the time. In the events business, keeping track of the most effective websites to share your event listings is key. With Eventbrite, posting your event is simple. Supercharge your events with these top event discovery sites and see the results pour in.
