All the tools you need to organise a successful seminar
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5 tips on how to organise a seminar
#1. Set clear objectives
The first step to creating your seminar is to determine clear objectives, whether those are educational or motivational. What do you want attendees to learn from your seminar? What conversations do you hope to spark?
#2. Find the perfect venue
Finding a venue is an important part of the planning process. Make sure to consider audio capability and strong internet connectivity for speakers to present their decks, as well as food and drink stations for guests’ refreshments throughout the seminar.
#3. Structure your seminar
Whether you’re hosting multiple keynote speakers on related topics or just one industry-leading figure, a good structure for your seminar is essential. Clearly set an agenda for speeches, as well opportunities for breaks, networking, and Q&As.
#4. Source sponsors
Whether you’re organising an event management seminar or a specialised careers event, the next step is finding relevant sponsors. These brands can support your seminar through paid advertising, attendee benefits, and marketing partnerships.
#5. Develop a marketing strategy
When organising a conference or seminar, marketing is key. Fine-tune what makes your seminar unique — such as world-class speakers, or a buzz-worthy topic — and promote this across social media, email, and ads.
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