YouTube isn’t just the world’s second-biggest search engine, it’s also one of the biggest music streaming services in the world. And if fans are using YouTube to listen to and discover music, it’s exactly where you want to be promoting your live music events. This is why we’re thrilled to announce the expansion of our partnership with YouTube: Eventbrite is now integrated with YouTube in Ireland.

Since launching in the U.S. in October last year, we’ve seen over 500 venues and festivals already sell tickets through the Eventbrite YouTube integration, which displays ticket links to shows below the videos on Official Artist Channels – in the YouTube app, and on desktop. And best of all, eligible shows are fed automatically to YouTube without clients having to lift a finger.

Starting today, live music performances at venues and festivals we partner with across the country will be eligible for automatic listing next to the videos on YouTube Official Artist Channels across YouTube desktop and within the YouTube app.

Sitting in Galway and loving an artist on YouTube? This integration transforms the area beneath the video into an “On Tour” section. Simply click the “Tickets” button alongside the show listing, grab yourself a ticket from Eventbrite, and let the countdown to showtime begin.

“Youtube is a fantastic addition to our growing list of global distribution partners,” says Paul Everett, Head of Music at Eventbrite UK and Ireland. “This latest partnership represents an incredible opportunity for our independent organisers across the UK and Ireland, enabling them to integrate their events on our platform with their Youtube artist profiles, and to surface shows directly to the massive audience engaging with music there.”

With YouTube and Eventbrite, artists can directly reach new and existing fans at the moment they’re most engaged, inspiring them to purchase a ticket to a live show at one of Ireland’s top clubs, venues, or festivals. It’s not only a great way for artists to turn an online audience into an offline one, but also enables more fans to support local venues by raising their hands at the next show.

YouTube is one of over 50 Eventbrite distribution partners that help promoters, event managers, producers, and creators around the world reach wider audiences. Alongside YouTube, we’re excited to leverage the power of video discovery to help our clients drive ticket sales, support artists that play their venues, and give fans the kinds of live music experiences they’ll never forget.

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