Double Sales or Registrations with Facebook’s End-to-End Checkout

Buy on Facebook

You’re promoting your event on Facebook in countless ways. But you’re not converting enough “likes” and “shares” into ticket sales. What can you do?

Sometimes the answer is the most obvious one: sell tickets in the same place where you’re promoting your event.

Now you can on Facebook. Eventbrite has partnered with the social network to launch a new checkout experience for your Facebook events; a first in Ireland. At no extra cost, you can now sell tickets or enable free registration directly on Facebook.  And your customers can complete their purchase without ever leaving Facebook.

The best part? By allowing people to buy tickets on Facebook, you can drastically boost your bottom line. In fact, we see over 2x more people getting tickets when they are available directly on Facebook. Here’s how:

Make it easy to buy with a seamless checkout

No matter the ticket price or type of event, people often don’t make it past the first step of checkout. They may abandon their order if the process is too tedious — or they’re sent to another site and get distracted. A seamless checkout can help reduce this drop-off and get more people to complete their purchase.

By selling tickets on Facebook, you’re making sure the ticket buyer never has to leave your Facebook event to complete their Eventbrite order. Their payment information, name, and email address are pulled directly into the order form, so it only takes two taps to buy tickets once Facebook’s checkout process begins.

Attendees can also conveniently access their tickets on Facebook, so they’ll have no problem getting into your event.

“For our club nights at District 8, online pre-sales are everything – we hardly sell tickets at the door. Let’s say you’re on Facebook and you see that your favourite DJ is playing our club. You’ll want to get your tickets as quickly as possible. And now you can get them there and then. That’s a really exciting new option for us and our patrons.”

Fernando Martin, Co-founder of District 8

Reach more people with every purchase

The only thing better than a sale? A sale and a share. When ticket buyers complete an order on Facebook, they can easily mark themselves as “going” to your Facebook event. Their RSVP is then shared with their friends, expanding your reach and generating more buzz.

And because this is an official partnership with Facebook, your event is likely to show up in more News Feeds, regardless of shares. Events published to Facebook through Eventbrite’s free tool get recommended more often in Facebook search and News Feed results.

“All our patrons care about is an amazing experience in Ireland’s largest venue. And the easier they can get their hands on tickets, the better it is for them and for us. Facebook is one of our most important marketing channels, so we expect this new integration to have a direct impact on our business by selling us more tickets.”

Craig Reynolds, Promoter, The Wright Venue

How do I get started?

Once you publish your event listing on Eventbrite, simply go to the “Manage” page on your Eventbrite dashboard. From there, hit the “Add to Facebook” tool under the “Invite & Promote” tab to create your Facebook event and select the ticket types you’d like to sell. You can track ticket sales on both your Eventbrite and Facebook reporting dashboards.

Ready to boost your ticket sales? Check out this step-by-step guide to get started.

*You cannot collect responses to questions asked on your Eventbrite order form for any orders processed on Facebook. Visit our Help Center to learn more.

 

About author View all posts Author website

markk@eventbrite.com'

Mark Kelliher